We go again,

I have wrote so much about yeezy put it down, sang it’s praises, seeing it as a game changer and now I’m in limbo. I don’t exactly know what to think however I believe I can articulate my feelings moving forward and we will see what happens.

When the first 350’s came out they were highly coveted, I had no idea why and saw them as an over priced roshe run. — This was before me understand fabrication and material technology. — we move on to the 750 I was enamoured and wanted nothing more than to own a pair of the Yeezy uggs to this day.

when my love for yeezy blossomed and I started watching them hit the market again and again with concept after concept killing the game with the V2 Zebra and Beluga so highly coveted then the 700 wave and the 500 alien. I started looking at them differently because of the innovation with materials mixed with the comfort technology in the boost I was really riding with YZY company & I still am. You can tell by my pervious blogs even the Top Sneaker Releases of 2018 I saw it right up their with the React X Undercover personally.

This isn’t an indictment but when the CEO says Steve Jobs I think innovation and one step ahead of the game and as YZY is the only company to consciously compete with Nike with totally new concepts I had to give it to YZY company every-time right now I don’t see that happening in fact I don’t see the hype for YEEZYs I’m used to seeing no one are talking about the dessert boots and it seems Nike has cornered off YZY in the customising space once again.

I still have hope see because flyknit did follow the 350’s and Chimera alchemy did follow the 700. Nothing could follow the Alien 700 as that is patented technology or maybe the OFF-wht ODSY have out done yeezy for this year.

Even so I’m hopeful this year YEEZY will into something more than just a mass of colourways which is really just basic money grab economics. See it’s up to YZY to regain its prominence in innovation and become undeniable because the CEO lost the trust of his foundational market by endorsing things the people couldn’t trust in and all that social equity got depleted. There’s something to be said there as to why CEO’s are so quiet and the political artist but that’s different blogs for different days.

The love for the company in the black community seems to be lost but because of the bridge Kanye west built to Korea China and Japan sales are holding up somewhat but as I said the market shed seems to be gained by Off-Wht and Louis Vuitton and Versace.

The mantle for best is really up for grabs this 2019 and I see it as YZY company has to design some Steve Jobs level sneakers for that equity to build back up again.

Whatever Moves Your Dial

NYT

Editors Note

I wrote this a in January I suppose. And my cover was from the 14th of December and never made its way to me till today.

I saw it, more so the man beside Kanye and wondered a little bit, although Yeezy is still making some of the Best trainers with the best technology everything has been outshined.

With all the antics out the window, the move I’m seeing are the coldest and no one wants to talk about it. I’m fully okay with that but that adds to my point, the social cache is so low only the real know.

Damilare Yusuff