Spring of the Rookie – Yoon of Ambush

We Go Again,IMG_4813 2

The lady of the season, Yoon hailing from Seattle making waves for Verbal and herself with working for Dior and Nike using the Ambush name and stamping herself as a woman of adornments.

In winning the Bvlgari Avrora inspiring woman award there’s something to think of when thinking about Yoon.IMG_4823

Not just a stunning designer but an innovative mind bringing a partly Japanese aesthetic with an American mentality to business she’s really astounding.

Knowing her from The 3/11 Japanese Tsunami short with Pharrell, I thought they were quite comfortable, fresh and assured of themselves. They started right and steadily with steadily they grew their brand sustainably along side their music in this fusion of culture creativity and total Japanese essence.

Some people take for granted the Japanese as just an anime nation but when you delve deeper it is resilient and powerful that’s what they embody with their glossy neon cloths and outlook for them, with Ambush, they created something they can be more than proud of.

The Dior appointment as head jewellery maker had me for a loop, the well made mechanic art for pre fall had people talking and those accents were hard to stand out on a well made collection of desirable clothes but she matched the intensity with stand out rings and knuckle dusters the collection was well rounded in my opinion

Now the Nike collection as well as their own sneaker made for the people. And the most desirable *jade fur coat (at least I call it jade). The tech pack capsule looks Chique and feminine


Editors Note

I like her because she’s bought something to the table everywhere she’s gone. Heavily merchandisable and creative, it’s hard to be mad at what she’s done for where she’s gone to.

From head of men’s Jewellery at Dior to having 2 trainers with Nike in their 180 silhouette

I’m really excited to see what she does together with verbal and the exploits of the Ambush brand

Whatever Moves Your Dial

Damilare. Not Your Typical

For The Collection of Spring Of The Rookie 

My Rookies

YOON Verbal Ambush: Minimalist Renegade || Sneakers Air Max 180 & Converse

Samuel Ross: 50 Shades of Concrete  ||Sneakers Air Force 1 & Vomero +5

JW Anderson: Ravers in Daytime || Sneakers & Converse

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@NYTypical

I document all the information I've gathered in my working and real life using reason and the written word to share with everyone how I ask an artist see the world. I research Plastics and Concrete and I'm educated in tech, design and art history. While having active practitioner experience in Advertising. I use that myriad of technical skills and display how they apply in the world and products we use starting with fashion.

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