SOTR Creps (Sneaker Sunday) – Ambush Air Max 180 – Sport Renegade Minimalism

Spring of The Rookie,

The Ambush and Nike collab really gives me a better understanding that Ambush is more of a tech pack company

You show me the jewellery the materials used and the shapes it took a hold of. I can get with material manipulation and fabrication if not much else and their neon essence mixed with a rich grunge facade is telling of how they want to come across

The sneakers are sleek and shiny like their Nike collection in their AW18 a lot of vinyl/Leather was used but they took a different Tron route, a more “digestible Japan” playful and shiny with breathable fabrics and comfortable looks

AirMax 180

Nike 180 maybe because of how much air it holds just like the Fear of Gods and understandably more stripped down, it’s not leather it’s a polymer and no roll cage either it’s really just fitted with a single thin pattern body with the same thickness in the material.

IMG_4813

This being much more different than the Ultramarine or the CDG, Nike are allowing their collabs to take a different turn as long as the air pocket is left untouched.

These look like they are maybe made as a response to the FoG, to be purely as a high top for lifestyle and not for basketball with cool grip and mute colours but I can still see the branding as there is noticeably a polymer possibly 3M however the look in black tells me it’s just a casual

So we get a sneaker that is lightweight easy to put on and simple much like a speed sock, zip down or slip on with some elemental differences from the casual cotton speedsock

The more tech feel makes me think they are waterproof due to the texture look, don’t take my word for it.

Nike usually leave the waterproofing up to Gore-Tex with these material shapes. And the FoG is not so maybe that’s an L.

Converse

affirming bulkier proportions than the OG silhouette and details show its more firm and less forgiving with the material and taller vulcanised rubber holding it all together.

IMG_6449

Just by the image I would say the lift is 1.5″ or 5mm more than the OG. The military strapped boot does more than look it, it tells you itself with ‘keep double laces to hold firmly’ written on the front of the upper and Ambush in Capped Helvetica on the back.


This collab tells me Nike trusts Yoon a whole bunch with product and delivering. Because that’s what she does and as a partner she brings it all back to Ambush. Not just a musical group not just a fashion group but a family and lifestyle brand of husband and wife side by side

Id like to get to know the couple more and get into the minutia of it all and Yoon on her rise in jewellery & whatever her ethos is

Whatever Moves Your Dial

Damilare. Not Your Typical

For The Collection of Spring Of The Rookie 

My Rookies

YOON Verbal Ambush: Minimalist Renegade || Sneakers Air Max 180 & Converse

Samuel Ross: 50 Shades of Concrete  ||Sneakers Air Force 1 & Vomero +5

JW Anderson: Ravers in Daytime || Sneakers & Converse

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@NYTypical

I document all the information I've gathered in my working and real life using reason and the written word to share with everyone how I ask an artist see the world. I research Plastics and Concrete and I'm educated in tech, design and art history. While having active practitioner experience in Advertising. I use that myriad of technical skills and display how they apply in the world and products we use starting with fashion.

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