Spring of The Rookie… We Go Again
In spring of the rookie I explore all the fashion designers whose aesthetic were forced into my periphery by way of osmosis.
Just as I stumble on new music is the same way new designers make it into my lense, creating intrigue to me usually with their first season.
JW Anderson was a different story, i first found out about him through his marketing campaigns with fashion websites and influencers, the signature turtleneck with the big O as an example for this year where he was really in center stage with the Stylist on Instagram from Korea to North America I was amazed to see the amount of people wearing what he has to offer with all the knitwear and woollens he provided.
I was put onto JW Anderson as one to watch in 2016 and you hear a couple things here and there and in 2017 when I thought up my first collection was when it made sense why he was one to watch for menswear.
What he does with form and silhouettes with the contemporary style luxuriant comfort big bulky and well made come to mind when describing this recent season I have seen.
Takin a look back to pre 2054 I really understood the draw by the industry because there is this hint of fusion or melding of men’s and womenswear, I saw the trend around that time and took no lead from it but to see what it inspired before menswear became more black culture orientated it was kind of a “pioneering” step for contemporary. Not saying people haven’t tried before it’s just that this is the time it worked
Then we go to the business side I spoke about the marketing and e-commerce and merchandising of the garments, come to find out Jonathan has a CEO. Now this is a major major thing to me because I see creatives as a business idea, which needs a CEO to run the business and Creative to run the Ethos just like in Silicon Valley.
Jonathan is done what I see as the future in real time which happened when it was just a spark of an idea back when I was still figuring everything out in University. Something so American coming from a British Designer making sure he’s successful as a business and a designer.
What an amazing tale of ingenuity and creative flare. Not just clothes but an infrastructure, it’s a fools tale to call him a rookie but compared to where I see him heading considering he’s been thinking so forward from early, I would not call it a stretch to say JW Anderson will become an institution
Whatever Moves Your Dial
Damilare. Not Your Typical
For The Collection of Spring Of The Rookie
My Rookies
YOON Verbal Ambush: Minimalist Renegade || Sneakers Air Max 180 & Converse
Samuel Ross: 50 Shades of Concrete ||Sneakers Air Force 1 & Vomero +5
Not Your Typical 
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