Spring of the Rookie: JW Anderson, Ravers in the Street

Spring of The Rookie… We Go Again

In spring of the rookie I explore all the fashion designers whose aesthetic were forced into my periphery by way of osmosis.

Just as I stumble on new music is the same way new designers make it into my lense, creating intrigue to me usually with their first season.

JW Anderson was a different story, i first found out about him through his marketing campaigns with fashion websites and influencers, the signature turtleneck with the big O as an example for this year where he was really in center stage with the Stylist on Instagram from Korea to North America I was amazed to see the amount of people wearing what he has to offer with all the knitwear and woollens he provided.

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I was put onto JW Anderson as one to watch in 2016 and you hear a couple things here and there and in 2017 when I thought up my first collection was when it made sense why he was one to watch for menswear.

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What he does with form and silhouettes with the contemporary style luxuriant comfort big bulky and well made come to mind when describing this recent season I have seen.

Takin a look back to pre 2054 I really understood the draw by the industry because there is this hint of fusion or melding of men’s and womenswear, I saw the trend around that time and took no lead from it but to see what it inspired before menswear became more black culture orientated it was kind of a “pioneering” step for contemporary. Not saying people haven’t tried before it’s just that this is the time it worked

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Then we go to the business side I spoke about the marketing and e-commerce and merchandising of the garments, come to find out Jonathan has a CEO. Now this is a major major thing to me because I see creatives as a business idea, which needs a CEO to run the business and Creative to run the Ethos just like in Silicon Valley.

Jonathan is done what I see as the future in real time which happened when it was just a spark of an idea back when I was still figuring everything out in University. Something so American coming from a British Designer making sure he’s successful as a business and a designer.

What an amazing tale of ingenuity and creative flare. Not just clothes but an infrastructure, it’s a fools tale to call him a rookie but compared to where I see him heading considering he’s been thinking so forward from early, I would not call it a stretch to say JW Anderson will become an institution

Whatever Moves Your Dial

Damilare. Not Your Typical

For The Collection of Spring Of The Rookie 

My Rookies

YOON Verbal Ambush: Minimalist Renegade || Sneakers Air Max 180 & Converse

Samuel Ross: 50 Shades of Concrete  ||Sneakers Air Force 1 & Vomero +5

JW Anderson: Ravers in Daytime || Sneakers & Converse

Published by

@NYTypical

I document all the information I've gathered in my working and real life using reason and the written word to share with everyone how I ask an artist see the world. I research Plastics and Concrete and I'm educated in tech, design and art history. While having active practitioner experience in Advertising. I use that myriad of technical skills and display how they apply in the world and products we use starting with fashion.

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