A YEAR IN: Nike’s 2019

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Nike showed their feet how this year and done what they didn’t decide to do any other years import all the technology into their trainers they never had before with the Barefoot image of the Freeruns; to creating 720 air cushion with the highest lift and bringing back Zoom, Reacts, 270’s Waffles and a host of beautiful pieces.

Nike has a if it ain’t broke then don’t fix it approach been pretty much the same things as the last couple years, with one small twist they have had a concerted effort to add technology. This includes Gore-Tex and continuing that relationship along with other good tech brands such as Vibram and ISPA, I don’t know if acquisitions will come into play but they are coming at the heels of Adidas at the turn of the decade.

Big Sportswear releases in the Kyrie YEEZY Nike ID structure, I’m quite new to this but Nike has been doing this for years in the face of Yeezy adding stock to the brand by keeping up the Colour ways in the face of the Solar Red, Red October’s Platinum and Purple Cheetahs all classic Grailed sneaker head hype pieces that draw in the consumer all the time.

Something I love that Nike has been doing is the Sacai LDV waffle and off kilter Off White collabs in the Jordan 6’s and Waffle Racers. They get big love from me, they have been rereleasing some popular Jordan silhouettes lowering the stock on the Resell market which is okay. This also includes doing some really cool things with some not so Hype Pairs of Kicks, where the new sneaker consumer is being introduced to old silhouettes for the first time Nike is revamping everything they’ve been about which is culture.

There has been so many collabs it will be hard to talk about them all but I am not really here to list them out either but honourable mentions to the Anthracite, CPFM Undercover Heron Preston and CLOT hella hot work that needed to be mentioned.

Nike has flooded the market as the biggest Trainer supplier should but there is a part of me that wonders what that does to them and does it make Nike fast fashion, I don’t expect them to work like a boutique but I also don’t see the massive idea in flooding the market with celebs artists designer and old vintage pairs.

This does show their archive goes deeper than you ever imagined but the same way their highest sellers will always be Jordan’s and Air Forces and Air Max. The limited releases are only for Sneaker heads

Written 12/12/19



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