Adidas has a super hot Year. It was very easy for the fact they had yeezy, between them and the Archive wars that waged all over this year, Adidas rightly behaved like the behemoth it is bringing to the buyers a different flavour especially with the street basketball which were a fan favourite.
They explored all over their terrain marking territory from the Nite Joggers to the classic boosts the not so heavy hitter deerupts, Gazelles, powerphase and 4D. There was no sleep in the Adidas office as much as Yeezy is their biggest heavyweight they are fighting just as much displaying their prowess with technology and knowing when to take it back to the retro, I can’t wait for the time when they merge twist and make some chimera sneakers in this industrial phase we’re in next decade.
It all starts with the trainers and Adidas are well in the consumers mind when building an outfit or creating a statement piece. They have something for everyone, nothing has looked down this year for Adidas
I was moved by their performance this year as years before it looked like Yeezy WAS Adidas they wholly showed that Adidas IS ADIDAS. And that’s that, on that.
It wasn’t very much about celebrity endorsements super star athletes or their acquisitions it was really about all they have in terms of variety and pick and mix, from statement looks like the 4D futurecrafts to fam favourite Ozweegos without the Raf Simons vibes. Adidas can do it themselves and been doing it themselves they tested the waters with some great designers and the collaborations all work, this is business as usual 9-6 working man, in the shop, R&D, serving us what we need.
I can’t stress my biding time for the 20’s where they mix the old looks with the new shapes and perform with the best intentions. Adidas truly don’t need any one to work with them, they’ve been at this diligently for 30 years coming with fiece technology and complex statement shapes, and in this Industrial Age they have the time to create whatever they see fit because the archive goes that deep.