Founder Leadership in the 20’s

There is a new venture I’m exploring recently. Before it was I get all my brothers jobs, let me recognise the meet performance indicators of industry and show all the people how it’s done. Engineered to the state of reproduction.

now I am bootstrapping from the ground up, my start up, self funded and self starting it’s proposing a different set of challenges, as my goal before was to show one person (over the course of many repetitions) what they are missing, so one person could be hired. Now it’s to show the marketplace what they should be tuned into for many people to appreciate. I can’t say it doesn’t sound totally different, however the key differentiator here is in the end of the former one person needs to buy in and hire, basically you are waiting for one person to do their job so you can do a job for them.

As a business you are the socket not the plug so you are tapped into a whole electrical grid that is drawing from a whole power station. Which means when engaging with the public there are so many things that have to click together for them to see one instance.

Sticking to the analogy, people don’t ask every time they flick a switch if the light will turn on. They assume every time they flick a switch energy will be running through the house. For that one instance to be true there need to be so many other instances to be true. Where the public themselves worry if they pay the bill and have a working bulb, you as the company have to ensure you are tapped into a grid of energy sufficiently enough for any one person to have an okay time.

These things aren’t a dilemma on their own the dilemma is to create the right grid. To be literal instead of analogous I mean you need the right team in place for your company to work, just okay. Being a part of the competition let alone performing at a high level or even market dominance are all separate endeavours. In the start you just want to be part of the grid and know if you even have product market fit first. Which is your companies own challenge into on-ramping into the marketplace, once you on ramp you then have to worry about certain other challenges. Right now we are only talking about the right people in this case.

Assuming you have a particular type of product market fit and know where you are going and your company mission well, there you have a nice little mast head and logo. Jokes aside people can see what they are *supposed to buy into.

The real steps is to find people who care about the things you care about and have them care enough to work towards the goal you’re working towards. All rewards being long term and not short term.

Today as a person or individual or even founder you are representing a company as a singular entity, you alone know where you’re going and how your company fits in the grand scheme of things. It’s up to you to talk about your company as if it were that 1000 person global organisation.

I get butterflies myself, an enthusiasm I feel as a person who can provide jobs to that many people and for me it’s a driving force that propels me forward. For others it’s daunting, and others still pie in the sky, as you are one person standing in an industry full of giants.

Meaning before you find the right person to be a part of your organisation you need to know up and down their full responsibilities and job description, they need to know not just the value they believe they’re bringing to you. They need to know the level of competency they have to put forward to fill the position.

In saying that. I understand how organisations find themselves mediocre in the market place, as there is a good enough mentality from the top down of an organisation from the leader to very newest employee.

As for me I am in constant pursuit of being a master of my craft and creating the right environment for that to be the standard means you as a leader, better yet I, need to know the roles a person must be executing consummately. Comparable to the electrical grid, that person who is filling a position mustn’t have their wires crossed less they burst a fuse. Said personnel must endear themselves to the role so much it must feel like to me that I had the ability to do that job in the same time they did.

This level of understand comes from key knowledge in the field whether it be from a logo and the power of brand; a campaign that displays key marketing skills; key tech functionality from competent understanding of code

That fervent belief in the project, discipline of wanting to do the best you can at a task, and the demeanour of a consummate professional, those are key personality traits everyone wants to see in their personnel. Else you find a diamond in the rough and reveal to them their potential. Further still a peace of coal engaged in so much pressure they become a diamond.

All in a world where them market is in the position it’s in. Employee tenure is low and workplace happiness is even lower, who is really here for all of that.

This is the job of real leaders in the marketplace. Someone with the empathy to understand and the ability to create an environment where someone can thrive in a bootstrapped environment as well as recruitment ability to spot a talent or a quality individual.

That is ground up bootstrapping. Finding and catching the cow, looking after it, priming the hide, tanning the leather, stretching and pressing, curing. Then constructing the upper for the boot. That’s just the leather, the same must be said for the rubber, laces, thread and metal holes.

That is the task at hand. The landscape given for anyone who chooses to operate in these conditions.

A Note On – My Journey to an Anti Erasure World

Bless up from your feet to your head top

We go again,

I have been working tirelessly to establish a great reading list and recommendations for all the people I’m around who want to learn and are willing to learn.

With help from Ayo Ojo @theldnhauttie Iolo Edwards karen hunter Greg Carr I have established a reading list well enough for the people who have the will the want and the enthusiasm to learn about history without erasure.


For me it all started with buying history and archive books/lectures thinking I would learn good history by well meaning people.
Long story short the event that happened was history would erase the blackness within it. This sent me on a pursuit to learn more and put that in my work leading me to believe I was the first of many, well was I wrong.

Erasure has been a long standing tradition in the west, Ayo and I Discovered that there are many books and lectures out there by writers with more years and experience than us.

Phenomenally written in a language made for us to understand. Putting Karen and Greg in my crosshairs, these professors have an amazing show on YouTube made to fill the soul and educate the minds of us all and I dedicate time to reading them.

A mind that is out to learn what they can about fashion and history Ally we exchanged reading list of books to read so I could find better fulfilling my purpose within the fashion sphere. A strong ally in Iolo made for me to gain a photographically perspective of history.

In that comes this reading list. Specially built to be read by anyone, quite literally they all are in a language made to read regardless of level and full of information that can help anyone build the visual historical and contextual timeline of black influence in fashion.

There are many more books but these are the ones I offer to you all as a starting point on your journey as they were for me.

P.S. Anti Erasure is not a singular journey, many people out there are doing the work, seek them out; learn from them; grow with them; better the world

Whatever Moves Your Dial

Damilare. Not Your Typical

If you want to donate to help out this growing platform all patronage is welcome https://www.paypal.me/DYusuff

Follow my socials Instagram: @NYTypical

Twitter: @ARAHofNYT

To learn more about Owning Your Own Ship – OYOS

Please check out Some of my Thoughts On:

For some longer form write ups Read some of My Dialogues

Click here for my Essays

 On My series work

Spring Of The Rookie

Sickle Cell Companion

A Diary of Silver linings: why I’m a creator you follow

Bless up from your feet to your head top

We go again,

Last year I wrote a book, not many people know I have a book, but I told myself henceforth I will share it so whoever needs it can see it. I have a growing voice in fashion and much of my writing is not fashion related, obscure to me but that’s the world I live in and how my life is.

Melancholy Maelstrom, Available on All platforms

Here’s my first book, I want to say, this book is unlike any of my other works, born of pain an anguish of a failed system I hope to change. Nothing to do with fashion and more to do with real life. I wrote this book before all of the troubles of last year and how there’s a silver lining to everything. Once you see it, seize it capture it and Burst it Open so the light it brings shines on everyone in your space. That’s what this book is about

Last year my people were dying on the streets, there were so many points where I saw the pain and suffering reflected in the people in the work I produced. I decided not to share my work because my words in the moment meant more than the words I had written, even though it was months apart.

There were times when I was asked in the moment to make fashion videos, I had created a show that was unlike any before it and meant so much to the community who were exposed to it. My spirit really said I should not do no productions because people in the streets, me being in the streets was more important than fashion.

I am not for your consumption

Janelle Monet, via Taurus

There were moments that were necessary for others to escape that I could provide but it wasn’t in me to help people escape, I needed to live in the moment as a human just like everyone else and that needed to be respected because there were voices that I needed to listen to and I needed others to hear.

In America from Kobe and Pop Smoke, to Ahmaud Arbery, to the Lekki tollgate massacre 2020 did not let up I made the decision to live in it. Covid made sure we stewed in it, how could a man like me, raised by the people create an escape. I didn’t see it, if it was my job to do that I’m sorry.

My business took a hit because of and now I’m here again asking for peace, patience and guidance to work up again in the eyes of the people from this site and those that follow me.

My existence is not for your consumption, my work is. We are tied, but I was tired. I’m due to show up and show everyone again, why I am a creator you follow

Whatever Moves Your Dial

Damilare. Not Your Typical

If you want to donate to help out this growing platform all patronage is welcome https://www.paypal.me/DYusuff

Engage with my socials

Instagram: @nytypical

Twitter: @arahofnyt

To learn more about Owning Your Own Ship – OYOS

Please check out Some of my Thoughts On:

For some longer form write ups Read some of My Dialogues

Click here for my Essays

 On My series work

Spring Of The Rookie

Sickle Cell Companion