Founder Leadership in the 20’s

There is a new venture I’m exploring recently. Before it was I get all my brothers jobs, let me recognise the meet performance indicators of industry and show all the people how it’s done. Engineered to the state of reproduction.

now I am bootstrapping from the ground up, my start up, self funded and self starting it’s proposing a different set of challenges, as my goal before was to show one person (over the course of many repetitions) what they are missing, so one person could be hired. Now it’s to show the marketplace what they should be tuned into for many people to appreciate. I can’t say it doesn’t sound totally different, however the key differentiator here is in the end of the former one person needs to buy in and hire, basically you are waiting for one person to do their job so you can do a job for them.

As a business you are the socket not the plug so you are tapped into a whole electrical grid that is drawing from a whole power station. Which means when engaging with the public there are so many things that have to click together for them to see one instance.

Sticking to the analogy, people don’t ask every time they flick a switch if the light will turn on. They assume every time they flick a switch energy will be running through the house. For that one instance to be true there need to be so many other instances to be true. Where the public themselves worry if they pay the bill and have a working bulb, you as the company have to ensure you are tapped into a grid of energy sufficiently enough for any one person to have an okay time.

These things aren’t a dilemma on their own the dilemma is to create the right grid. To be literal instead of analogous I mean you need the right team in place for your company to work, just okay. Being a part of the competition let alone performing at a high level or even market dominance are all separate endeavours. In the start you just want to be part of the grid and know if you even have product market fit first. Which is your companies own challenge into on-ramping into the marketplace, once you on ramp you then have to worry about certain other challenges. Right now we are only talking about the right people in this case.

Assuming you have a particular type of product market fit and know where you are going and your company mission well, there you have a nice little mast head and logo. Jokes aside people can see what they are *supposed to buy into.

The real steps is to find people who care about the things you care about and have them care enough to work towards the goal you’re working towards. All rewards being long term and not short term.

Today as a person or individual or even founder you are representing a company as a singular entity, you alone know where you’re going and how your company fits in the grand scheme of things. It’s up to you to talk about your company as if it were that 1000 person global organisation.

I get butterflies myself, an enthusiasm I feel as a person who can provide jobs to that many people and for me it’s a driving force that propels me forward. For others it’s daunting, and others still pie in the sky, as you are one person standing in an industry full of giants.

Meaning before you find the right person to be a part of your organisation you need to know up and down their full responsibilities and job description, they need to know not just the value they believe they’re bringing to you. They need to know the level of competency they have to put forward to fill the position.

In saying that. I understand how organisations find themselves mediocre in the market place, as there is a good enough mentality from the top down of an organisation from the leader to very newest employee.

As for me I am in constant pursuit of being a master of my craft and creating the right environment for that to be the standard means you as a leader, better yet I, need to know the roles a person must be executing consummately. Comparable to the electrical grid, that person who is filling a position mustn’t have their wires crossed less they burst a fuse. Said personnel must endear themselves to the role so much it must feel like to me that I had the ability to do that job in the same time they did.

This level of understand comes from key knowledge in the field whether it be from a logo and the power of brand; a campaign that displays key marketing skills; key tech functionality from competent understanding of code

That fervent belief in the project, discipline of wanting to do the best you can at a task, and the demeanour of a consummate professional, those are key personality traits everyone wants to see in their personnel. Else you find a diamond in the rough and reveal to them their potential. Further still a peace of coal engaged in so much pressure they become a diamond.

All in a world where them market is in the position it’s in. Employee tenure is low and workplace happiness is even lower, who is really here for all of that.

This is the job of real leaders in the marketplace. Someone with the empathy to understand and the ability to create an environment where someone can thrive in a bootstrapped environment as well as recruitment ability to spot a talent or a quality individual.

That is ground up bootstrapping. Finding and catching the cow, looking after it, priming the hide, tanning the leather, stretching and pressing, curing. Then constructing the upper for the boot. That’s just the leather, the same must be said for the rubber, laces, thread and metal holes.

That is the task at hand. The landscape given for anyone who chooses to operate in these conditions.

Actively Sedentary, A Dialogue On: Energy Preservation

Bless up from your feet to your head top.

We go again,


I  am, still am part of the sentiment that I can work till I drop. What I am not part of is I can rest when I’m dead. There’s too much studies out there that prove how foul that can be on your system and lack of sleep can cause seizures ulcers and haemorrhaging. Not a cute way to go out all for this capitalist sentiment. 


My people are no longer slaves being a workhorse for the western workforce doesn’t sit right with me. Economic empowerment is one this, to disparage rest is a totally different thing. 


What I want to speak on is the way we are active despite physical movement. I think, everyday much like every human, my thoughts are spent on ideas to make me better at my craft and problem solving. I want to start a dialogue on how active being sedentary can be. 


As we all know the greatest sportsmen rest and spend millions on their bodies to run at their best when the time comes. Where we falter in our understanding is using your mind can expend just as much energy even when sedentary. We can confuse the two, think they’re mutually exclusive mostly because we are thinking (we think all day) and problem solving.

 In the creative field more than anywhere else the mind games and use of our minds can entrap us in a world of self destruction and leave us in the tundra of work ethic. 


There’s a difference between sedentary and stationary, being which sedentary is lack of physical movement but speaks none to the about movement of the mind and its inner-workings, stationary in this sense is lack of either.

 We must dispose of the understanding that sedentary means we are doing nothing and rest is only a healing apparatus, and being sedentary can also be in parity with activity. Mental activity. 


The construct of the past couple of days have been rest, rest is an assurance that energy can be regenerated and health preserved. It’s not easy to not think about rest and be about total hassle mentality, no rest no sleep just work.

 The thing for me is rest is a part of work. Working on your craft is one thing, working on energy preservation is an ideal that is not totally disseminated. Energy restoration to me is a big part of my work efforts to replenish the energy expended so the course of action can’t continue which now plays a big role in the work I do. 


Energy as a part of the complex mixture that concocts everyone’s life. Find an hour to replenish my own was in-part finding a pursuit of mine that Needed little to no energy but still part of the overall discourse that allows me to be better off. 

At first I practised a method I called procrastination where I would practice other disciplines of design be that interior architecture or fine and industrial design. 
This procrastination worked well as it expanded my worldview and I learned more.

There comes a point in practice where you must practise the craft else efforts feel wasted emotionally no matter how much they’re not. 


Today a professional level skill set is what it is. You must learn to adapt, skills aren’t special, their use value to you is special. Today my energy restoration consists of writing and reading, both expanding and learning the outlets but considerably more central to the foundational knowledge and less about skill as information is out there yet a considerable amount of it is all a part of a daily communication practise. 

Therein part no energy is wasted as time is put to better use understanding better ways to communicate ideas and fulfil daily KPI’s no matter the amount of reading or writing done. 


Energy Preservation techniques actively work in favour of the “workaholic”. No sedentary moment feels stationary active sedentary moments is a part of the restoration of my energy reservoir. 


Thinking about it like this allows me to feel time is not wasted as whether I’m meditating or thinking or reading and writing I am doing more to rest my mind just as an athlete takes time to rest their muscles. 
In the professional world studying a meaningful text is akin to pondering a mathematical equation. 

Without the expenditure of enormous amounts of energy, no one needs you to have read a whole book as it isn’t expected. 
What’s more expected is learning concepts that aid in higher development. So reading a page of a good book is worth more in a week or a month than reading the whole book because the meaning of the book isn’t in the wheelhouse of use. 

Remember use value is important, information you can’t use is like a heavy dumbbell you can’t lift, more often than not it is taking space in your mind and occupying space that could be of good use and because your brain is a tool of use it will find any means to get the information out including losing it. 


Now you’re left with the memory of a book you don’t completely understand. It becomes ‘a book I read one time said something like…’ for unfortunately what you were reading had no parts. 


Taking time to read meaningful bites of data or information that could expand your view learning in small amounts at a professional level gives you more time to digest information and place it in a useful space in your lexicon of thought. Doing the former leaves you with weight of no value, much like a trinket that is only useful as a paper weight or a door stopper. 


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Damilare. Not Your Typical

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Spring Of The Rookie

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A Note On – My Journey to an Anti Erasure World

Bless up from your feet to your head top

We go again,

I have been working tirelessly to establish a great reading list and recommendations for all the people I’m around who want to learn and are willing to learn.

With help from Ayo Ojo @theldnhauttie Iolo Edwards karen hunter Greg Carr I have established a reading list well enough for the people who have the will the want and the enthusiasm to learn about history without erasure.


For me it all started with buying history and archive books/lectures thinking I would learn good history by well meaning people.
Long story short the event that happened was history would erase the blackness within it. This sent me on a pursuit to learn more and put that in my work leading me to believe I was the first of many, well was I wrong.

Erasure has been a long standing tradition in the west, Ayo and I Discovered that there are many books and lectures out there by writers with more years and experience than us.

Phenomenally written in a language made for us to understand. Putting Karen and Greg in my crosshairs, these professors have an amazing show on YouTube made to fill the soul and educate the minds of us all and I dedicate time to reading them.

A mind that is out to learn what they can about fashion and history Ally we exchanged reading list of books to read so I could find better fulfilling my purpose within the fashion sphere. A strong ally in Iolo made for me to gain a photographically perspective of history.

In that comes this reading list. Specially built to be read by anyone, quite literally they all are in a language made to read regardless of level and full of information that can help anyone build the visual historical and contextual timeline of black influence in fashion.

There are many more books but these are the ones I offer to you all as a starting point on your journey as they were for me.

P.S. Anti Erasure is not a singular journey, many people out there are doing the work, seek them out; learn from them; grow with them; better the world

Whatever Moves Your Dial

Damilare. Not Your Typical

If you want to donate to help out this growing platform all patronage is welcome https://www.paypal.me/DYusuff

Follow my socials Instagram: @NYTypical

Twitter: @ARAHofNYT

To learn more about Owning Your Own Ship – OYOS

Please check out Some of my Thoughts On:

For some longer form write ups Read some of My Dialogues

Click here for my Essays

 On My series work

Spring Of The Rookie

Sickle Cell Companion