Pre Millennium Bottega Veneta

Bless up from your feet to your head top

we go again,

To Honour the Youtube video that gives an overview of Bottega Veneta, this article is to deliver further context in the first phase of Bottega Veneta, prior to the acquisition by Gucci group

At the time Michele and Renzo made the decision to create Bottega Veneta, what I understand about this era is the Disco and Electronic music at the time all the colour that comes with the FREE LOVE MOVEMENT – Cocaine psychedelics and prosperity.

While in Italy going through the ebbs and flows of socialism fascism and anarchy. even after founding, terror attacks took place; 15 December 1969 then again in 1986 – due to civil unrest in the streets. Cultural divides and social classes have defined Italy for 2000 years.

Stealth Wealth was the answer for Michele and Renzo, prosperity in Europe has been met with Riots and Civil attacks. Creating something that is meaningful to an audience that wants something but can’t say they have it would be the keys to success

Bottega was founded in 1966 by Michele Taddei and Renzo Zengiaro in Vicenza, Italy in 1966. The company began manufacturing in the ready-to-wear district, to where the sewing machines’ were not appropriate to work with leather.  This had the artisans come up with the intrecciato technique. that would be come the signature of Bottega – featuring in leather goods clothing and even glass-wear techniques, the Murano glassware features an intrecciato pattern hand-etched on the bottom of each piece. – and then on the parfum bottles also.

Due to the high quality of craftsmanship and the addition of the discreet no label design, popularity for the label grew. Intrecciato became synonymous with Bottega. Leading to an advertising campaign showcasing it’s discretion with a tag line of; ‘When your own initials are enough’.

The press around Bottega at these times is minimal probably based on the reasons stated above – The Clear lines of distinction between people like Gucci the celebrities of Italy and Bottega were clearly formed in these times. Gucci was Gaudy and Bottega was Chic. This would power Bottega through the 70’s and 80’s In a time till the loud and powerful became even more powerful and money was redistributed to the Jet setters of Tom Ford’s Gucci or Avant-garde of Japan and Antwerp in the late 80’s through to the 90’s

the topsy-turvey times of this period would have Bottega succumb to trend-led society away from their more stealthier roots which would come back after the 15 year period of Tom Ford’s reign heading Gucci. Which is more prevalent after Tomas took over the house where he brought it back to Bottega Veneta’s more stealthier conspicuous roots and created a motif fit for Bottega.

Bottega the quiet Giant at Kering had its day for 17 years under Tomas and then came back the days post stock market crash and depression where celebrity and flash would be in. Under Daniel Lee Bottega was flash and very well seen by the masses a far cry from its roots or how it was under Tomas’ tenure.

Bottega Veneta lives in a slippery place in fashion where it’s either their season or it’s not. The Culture truly decides whether consumption should be conspicuous or highly visible. Bottega Veneta seems to be in a constant negotiation with the consumer to see what they should bring as a leather goods company

Whatever Moves Your Dial

Damilare. Not Your Typical

If you want to donate to help out this growing platform all patronage is welcome https://www.paypal.me/DYusuff

Follow my socials Instagram: @NYTypical Twitter: @ARAHofNYT

To learn more about Owning Your Own Ship – OYOS  

Please check out Some of my Thoughts On:

For some longer form write-ups Read some of My Dialogues

Click here for my Essays 

 On My series work

Spring Of The Rookie

Sickle Cell Companion

Reference articles

How Bottega Veneta became the most hyped brand of 2019
History of Intrecciato from Bottega Veneta – PURSE BLOG
Daniel lee wiki
ALL BOTTEGA VENETA COLLECTIONS – vogue runway
BOTTEGA HISTORY -PRET A VOI
Fashion Awards 2019: The full winners list- vogue Australia
BOTTEGA VENETA 101: A HISTORY – rebag 
THE BOTTEGA VENETA BIBLE – vintage bar
BOTTEGA VENETA -CATWALK YOURSELF
STEALTH WEALTH A SPOTTERS GUIDE – NEWS WEEK
Is It No Longer Cool To Look Rich? -READ A
Bottega Veneta Launches Fall-Winter 2011/2012 Advertising Campaign
Advertising, Fall/Winter 2002. Photography by Robin Broadbent.

A Note On – My Journey to an Anti Erasure World

Bless up from your feet to your head top

We go again,

I have been working tirelessly to establish a great reading list and recommendations for all the people I’m around who want to learn and are willing to learn.

With help from Ayo Ojo @theldnhauttie Iolo Edwards karen hunter Greg Carr I have established a reading list well enough for the people who have the will the want and the enthusiasm to learn about history without erasure.


For me it all started with buying history and archive books/lectures thinking I would learn good history by well meaning people.
Long story short the event that happened was history would erase the blackness within it. This sent me on a pursuit to learn more and put that in my work leading me to believe I was the first of many, well was I wrong.

Erasure has been a long standing tradition in the west, Ayo and I Discovered that there are many books and lectures out there by writers with more years and experience than us.

Phenomenally written in a language made for us to understand. Putting Karen and Greg in my crosshairs, these professors have an amazing show on YouTube made to fill the soul and educate the minds of us all and I dedicate time to reading them.

A mind that is out to learn what they can about fashion and history Ally we exchanged reading list of books to read so I could find better fulfilling my purpose within the fashion sphere. A strong ally in Iolo made for me to gain a photographically perspective of history.

In that comes this reading list. Specially built to be read by anyone, quite literally they all are in a language made to read regardless of level and full of information that can help anyone build the visual historical and contextual timeline of black influence in fashion.

There are many more books but these are the ones I offer to you all as a starting point on your journey as they were for me.

P.S. Anti Erasure is not a singular journey, many people out there are doing the work, seek them out; learn from them; grow with them; better the world

Whatever Moves Your Dial

Damilare. Not Your Typical

If you want to donate to help out this growing platform all patronage is welcome https://www.paypal.me/DYusuff

Follow my socials Instagram: @NYTypical

Twitter: @ARAHofNYT

To learn more about Owning Your Own Ship – OYOS

Please check out Some of my Thoughts On:

For some longer form write ups Read some of My Dialogues

Click here for my Essays

 On My series work

Spring Of The Rookie

Sickle Cell Companion

A Diary of Silver linings: why I’m a creator you follow

Bless up from your feet to your head top

We go again,

Last year I wrote a book, not many people know I have a book, but I told myself henceforth I will share it so whoever needs it can see it. I have a growing voice in fashion and much of my writing is not fashion related, obscure to me but that’s the world I live in and how my life is.

Melancholy Maelstrom, Available on All platforms

Here’s my first book, I want to say, this book is unlike any of my other works, born of pain an anguish of a failed system I hope to change. Nothing to do with fashion and more to do with real life. I wrote this book before all of the troubles of last year and how there’s a silver lining to everything. Once you see it, seize it capture it and Burst it Open so the light it brings shines on everyone in your space. That’s what this book is about

Last year my people were dying on the streets, there were so many points where I saw the pain and suffering reflected in the people in the work I produced. I decided not to share my work because my words in the moment meant more than the words I had written, even though it was months apart.

There were times when I was asked in the moment to make fashion videos, I had created a show that was unlike any before it and meant so much to the community who were exposed to it. My spirit really said I should not do no productions because people in the streets, me being in the streets was more important than fashion.

I am not for your consumption

Janelle Monet, via Taurus

There were moments that were necessary for others to escape that I could provide but it wasn’t in me to help people escape, I needed to live in the moment as a human just like everyone else and that needed to be respected because there were voices that I needed to listen to and I needed others to hear.

In America from Kobe and Pop Smoke, to Ahmaud Arbery, to the Lekki tollgate massacre 2020 did not let up I made the decision to live in it. Covid made sure we stewed in it, how could a man like me, raised by the people create an escape. I didn’t see it, if it was my job to do that I’m sorry.

My business took a hit because of and now I’m here again asking for peace, patience and guidance to work up again in the eyes of the people from this site and those that follow me.

My existence is not for your consumption, my work is. We are tied, but I was tired. I’m due to show up and show everyone again, why I am a creator you follow

Whatever Moves Your Dial

Damilare. Not Your Typical

If you want to donate to help out this growing platform all patronage is welcome https://www.paypal.me/DYusuff

Engage with my socials

Instagram: @nytypical

Twitter: @arahofnyt

To learn more about Owning Your Own Ship – OYOS

Please check out Some of my Thoughts On:

For some longer form write ups Read some of My Dialogues

Click here for my Essays

 On My series work

Spring Of The Rookie

Sickle Cell Companion