A Dialogue on: The Air Force 1 — FOUR peak reasons Nikes Legacy is cemented with the Uptown’s

We go again,

The Air Force 1 is something I always wanted but didn’t know why since I was a kid. The influence black culture gave the AF1 and soon hip hop would match the shell toe in the air with Run DMC.

How I heard about the AF1 is my cousins in New York. They were about it, and said Air Force One was the flyest. At my first opportunity to shop for myself I got a black pair of AF1 with the gold trim to match my tracksuit. Was the first time I ever saw girls look at me different I was 12 years old I felt so mature then, like I discovered something for the first time, something no one else knew.

Cultural induction into Hip Hop

The reason for the feeling of greatness came years before that. Black culture in New York City was buzzing as you find terrible conditions you have people finding creative way to make it out. It’s the story of all generations, the best entrepreneurs come out of there, this is ’94 Harlem Ready to Die was about to drop, Post Alpo. A place of Go getters, hustlers, and the culture of hip hop, the most notable and cementer of the Iconic Shoe in Hip Hop was Nelly – Air Force Ones the greatest ad never paid for; The cultural currency this song held was like no other, it wasn’t just something for the streets it was now Hip Hops Sneaker and NOTHING has been able to replicate the effect of the song.

All whites

The summertime spectres/Casper’s/ Cocaine White’s. Sporting these meant you knew what you were doing you checked the weather and you knew no one would disrespect them by scoffing them; You were the man and these were a representation of such; You were brave; and you knew who you were.

Customs

These pearly criss whites were a reflection of great poise. Patent leather soon transformed into a canvas for those who would make the pair they owned individual so much so that there is an industry of people that clean customise and curate these sneakers. Retail price starting at £200 it is really lucrative for anyone that can circle the market for curating customs.

Curator Collaborations

The market for custom curation is so huge that Nike was losing so much money on resell and so forth they had to become a player in the market upping the number of collaborations they do almost ten fold in the past 3/4 years since the inception of AF1 they have had major collaborators with just the curation alone of the AF1 let alone the rest of The Air series or Jordan. Nike was no longer a place that collaborated with only “elite athletes” they inject themselves further into the narrative of streetwear by creating collaborations with other fashion influencers and houses.

Continue reading A Dialogue on: The Air Force 1 — FOUR peak reasons Nikes Legacy is cemented with the Uptown’s

#SNEAKERSUNDAY Kick Of The Month April — Pyer-Moss Reebok DMX Daytona

We Go Again,

I am exceptionally happy to be writing about a sneaker that I actually like. It’s been months since I have wrote a sneaker of the month blog, this one is dedicated to April as I feel all the summer releases are going to come out soon.

It’s been a very long time since I’ve been able to write about reebok in fact I don’t think I have it was really not till the Everyman sneaker of 2018 which was at the beginning of the year; not that long away but Kerby really came with some fire I love this yellow and all the other colourways he got engaged with especially the monochrome flavour

 

 

These basketball shoes are wavy and exactly what is needed by the foremost premier black designer of this decade. He took the lashes on his back for Virgil Kanye Samuel and everyone else didn’t have to.

None of these other guys can even dare to walk in his shoes in fear they will lose their sponsors.

The story behind Kerby is as followed he wanted to be a sneaker designer in New York till they cut the sneaker design course and he became a Womenswear intern till he came up with his own designs and came back from Istanbul such good leathers Rihanna wore the Jacket where it was mistaken for a white designer but no it was Kerby and that was the start of Pyer-Moss

After a rocky road he got to partner with Reebok and get creative control on his project this is what he came up with. Can you imagine. Although he’s been around in fashion for 15 years been in Forbes & Vogue he is officially getting true shine from me at least and and money for his workafter a career full of shady business

Them pirate black baller creps are all me and these alien boats are me with a hoodie on ready to boogie.

Some cold silhouettes and details following my Industrial sneaker mould with the shape. No dad shoe flexing just bold silhouettes and detailing

I’m ready to write more about Kerby

Whatever Moves Your Dial

Damilare. Not Your Typical

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Yeezy and Big Baller Brand collaborate for the Culture — The Triple B Yeezy — Lavar And Kanye Wests creation

We go Again

I see this so clearly in my minds eye as the right thing to do. On the occasion where you can have two people who garner global attention such as Lavar Ball and Kanye West you expect something to come from them as a producer.

I cannot see one reason why they should not have a collaboration, the Yeezy Brands superior Technology and Big Baller Brands in with basketball culture and creating an alternative space where student athletes can practice their skills and get paid for it having a Triple B Yeezy basketball shoe on The Ball Brothers feet is an independent businessman’s dream. The only thing that can get in the way is the fact Yeezy is an Adidas Company and BBB can be considered a competitor, with Kanye’s non compete looking the way it does could make the sneaker non Existent.

Let’s make the speculation though, if we were to guess when Kanye West and Lavar Ball would collab I would say on LaMelo Ball’s draft day. Seems far enough out that Kanye would be in talks of signing a new contract LaMelo will have enough buzz round Melo as a star* in College will be high and he’s practically guaranteed he will be a top 15 pick off merit.

That’s when you strike while the iron is white hot, right now the frenzy for yeezy has died down the generation is grown up out of college and working they don’t have time to be hyping Yeezy. But! This can all be rectified with one great collaboration — grabbing a whole new generation who Respect Melo as one of their greats — this is what they were meant for to Turbo charge an already great Brand that runs on superior design and technology it will only Advance the cause if you get the future Jordan of the League. Not comparing Melo to Jordan in skill but in attention and respect for his skill he’s garnering he’s up there with the Greats of his generation.

If LaMelo were to by some miraculous reason play with his brothers the stars will truly align with Kanye and Lavar this time. Where technology will meet hype in the ultimate cross over of sportsmanship and genius.

In writing this I have gathered an even greater respect for the collaboration if it happens and want nothing more than for it to happen.For hip hop, for basketball, for black culture for independent business people everywhere who want to build their own thing. To show them collaborating across and not up can work just as well.

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

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A Thought On: Storytelling in the CLOT X Terracotta Jordan 13s REVIEW – The Power of Stories and the quality of creativity

We go again,

Just saw these, thought they were amazing and deeped the concept and just loved it design application aside this is a real good concept with storytelling in pictures giving off a quality feel. If the oldest recorded history had sneakers they’d wear Jordan’s 😂😂, I’m literally laughing.

But that’s joy, me when I was 8-15 the history buff that I was this would have added to my story of where I am now. – In design, telling great stories; creating exceptional product – my 12 year old self would have loved the socks off of this Jordan, would have inevitably be the Jordan that would be my first.

Why do I say all of this because I’m my mo sneakers no stories I spoke greatly about the lack of stories and how that impacts the sale of sneakers, telling great stories (like songs) induces great ideas in young minds worthy of exploring. Once more the quality of the product almost comes secondary to the story told and association it holds. I’m in love with ancient history and things told before records were kept, have been enamoured with it for decades. Me as a kid who loved the Mummy films and knew much about the terracotta warriors would be immediately taken at 8 and now in my 20’s. Why? Because the weight of the association it holds is heavy and if in any form I can be part of that story I will.

This is a call to great designers and storytellers to work hand in hand on briefs to create product that speak to the imagination of the youth and adults. I right now am digging deep to find an outfit worthy of rocking the Terracotta 13’s all because of the story and nary because of the design.


Release January

Price 200 USD

 

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

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A Dialogue On: A Virgil state of Design – How Virgil Abloh is Spear heading a culture of design that is affecting the design industry

We go again,

We’ve seen Virgil Abloh and everything he has done for fashion – to me the most major thing he’s done is made the high fashion hoodie. – and for that I thank him. With that his reach and Principles have seeped into the fabric of the fashion industry (pun intended). All starting with his first roll out the Off White Jordan 1 first edition and the edit culture it’s perpetuated. First debuting at the Met Gala in 2017 and the release to be on September at $170 it made waves. In the sneaker community, I won’t act like it was an immediate sensation but it grew on people. This Cut and Paste technique used gained valuable favour with the rise of the ten and the zip tie aesthetic which made me think of Martin Margiela invisible tag.

Margiela anonymous tag

The hype was bubbling from far before then. As a massive Instagram procrastinator I saw so many pages dedicated to this edit culture that Virgil Pushed into the Zeitgeist having people edit yeezys Jordan’s Air Force 1 and alike disseminating heavily into the ecosystem

Met with no clap black from me I sat and listened to a fellow designer talk and tell the tale of this thing he does where he would slightly push and prod a design by 3% or so (his number figure).

As a massive Photoshop and graphic designer being the creative director for Yeezy working on the graduation cover and I know him for the Yeezus cover he is obviously prolific at this edit design where one can cut and paste whatever they want and we can obviously see the effect of that on the Nike Air Jordan 1 and how he wanted to apply it to real life.

But what happens when you continually change something by 3% over a long stretch of time. Change the swoosh; change the colour; change the laces; add lettering. It becomes something else and in this is the beauty of this incremental compound of the Edit Philosophy

Having all these kids cutting their swoosh and tilting it, with this DIY effectively making it their own and creating a new face to what sneaker culture is about.

The prizing of individuality. Editing the edit, by my account I can only imagine where I see it going and what it can mean for the future of design. Where this only effects a small sector now however it is heavily influencing generation hypebeast a whole new league of graphic designers are becoming creative forces on the internet where the “Mock up” artist becomes curator pushing dynamic imagery for their bases

This type of arts is really fulfilling and feeding a whole new type of artist with these HypeEdits as to serve generation hypebeast.

A whole deal had to be put in place for all of these to be put about, which is a whole different conversation but with the Platform Louis Vuitton gave Virgil his philosophy is part of my life and many men’s life as well, having the ethos of most men’s daily lifestyle dress being hip-hop. Lucky to have been Grandfathered in I see the rise rise & pattern of it all and I’m able to share it with you all.

Where this edit Culture is going we can only dream but what we’re living in now looks like a good time to be alive.

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

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If you enjoyed this please check out More of My Dialogues

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