adidas, basketball, Corporate, design, enterprise, fashion, Hip Hop, motivation, Self Actualisation, sneakers, style, Yeezy

Yeezy and Big Baller Brand collaborate for the Culture — The Triple B Yeezy — Lavar And Kanye Wests creation

We go Again I see this so clearly in my minds eye as the right thing to do. On the occasion where you can have two people who garner global attention such as Lavar Ball and Kanye West you expect something to come from them as a producer. I cannot see one reason why they […]

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adidas, authenticity, Corporate, design, enterprise, Entrepreneur, Essays, fashion, lifestyle, motivation, NYT Style, sneakers, Tech, Technology, techwear

Adidas Technology – An intro into footwear innovation and key to superiority

We go again I think so much about what materials are being used when creating anything. From when I’m consulting on architecture projects to fashion, mobile tech is a given but that’s a 2022 conversation. Adidas is winning in technology barefoot,(Frampton) boost, bounce, cloudfoam speed mesh Firm ground (Johnston) Future craft 4D Biosteel Fibre Adiprene […]

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