We go again,
Before today I had no thirst or drive for the air max 270. It really wasn’t my shape cut or mould for what I am looking for in a shoe. Considering the Air Max series is more fashion than function I saw no need for a runner with air when I got a perfectly good vapour-max right there that I want so desperately. That’s how I thought, the 270 was on the Back burner til further notice.
But bro that all change with the Nike Air Max 270 Utility that just released. My word it just looks so badass and considers so many design functions and suits techwear perfectly. The Prestos may be highly considered grail but to me these are superb and have a quality fusion of sneaker culture style and really hold square in the niche of faux tech.
I don’t have the sneaker with me so most of this is about the style and not the function I’m not very sure if it’s waterproof or fit for multiple terrain but in just looking at the silhouette I see dunk elements to it with the rise and upper facade.
The soles I assume grip like an air max and have a real sculptural element to the mid sole that I see the flare and really respect the detailing used all around the shoe. Honestly I’m hype. Considering all the Marketing done last year round the release and subsequent lack of enthusiasm I understand the lack of publicity Nike have around these.
I would love to speak to the designer and just want to get their take on what inspired them to take this approach to bringing together the Sneaker to this direction. Those are the type of conversations that get me going.
This Trainer really has charisma and speaks to me in a style the 270 didn’t before I love that. I love when a new design direction is taken. It’s bold and it’s trying to make a statement. Now the 270 is here and ready for competition it’s got my cosign of High not Hype bumping this way up the list of sneakers I want to cop
What do you guys think of the new design direction? It’s pretty meaningful to me
Whatever Moves Your Dial,
Not Your Typical (@nytypical)
We go again,
Something amazing happened recently that not many bar the Yeezy community is talking about. Mainly because it’s probably the most positive thing an American hip-hop artist has done for Africa Bar Akon, giving to the people of the land effectively and wanting to REALLY help. The reason it’s not being talked about is because of Americas agenda to continually down Kanye and push the narrative he’s not fit to lead a community. Well that’s none of my business, my business is with what this means for Yeezy.
Kanye gave free Yeezy 350s to the children of Uganda it was an amazing feat, the recently released – Cream White Yeezy – was long coveted and waited on by the community. And they were given away for free! A mission of YZY is to clothe the homeless and help in disaster areas an all round charity company, when Kanye said it he meant it. I have no idea what the goal is in Uganda – although I will be watching closely – to me this was nothing but positive ; the community is having a field day with this on socials as the tension rises with these first class Americans sharing the sneakers with Africans. There discrimination is showing, what they thought was there’s to sell of and make a ‘profit’ or feed into some asinine notion of exclusivity got chomped away instantly.
Long ago with Zane Lowe a disgruntled Kanye spoke about the fashion industry and all his gripes, this led people to call him crazy and create the narrative that he is mentally unstable. This legendary rant did not fall on deaf ears though not at all, I heard him loud and clear he’s never wanted Yeezy to be exclusive in the slightest but with when you have a lack of control in how you’re goods can be consumed you must work for others to a point till you can feed something that’s true to yourself, with that – as soon as Kanye got his Billion dollar valuation he revealed his ever present plan and is giving back in an amazing way to the people of Uganda. I personally want to see how this grows into something more and hope it doesn’t end there, what I can see though is Yeezy becoming a staple item and not an exclusive one Kanye wants to get rid of it in hopes to destroy classism too. Having “fans” take a major hit, that’s nobody’s business because it was not his intention from the start.
I think this is amazing someone just doing what they set out to do. It’s motivational, it’s creative and it’s the artist way. Well done for now Ye, you win this round.
We’re learning more of – Whatever Moves Your Dial
Damilare. Not Your Typical
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