How YZY is losing market share as a Luxury footwear brand. — Kanye Wests folly

We go again,

I have wrote so much about yeezy put it down, sang it’s praises, seeing it as a game changer and now I’m in limbo. I don’t exactly know what to think however I believe I can articulate my feelings moving forward and we will see what happens.

When the first 350’s came out they were highly coveted, I had no idea why and saw them as an over priced roshe run. — This was before me understand fabrication and material technology. — we move on to the 750 I was enamoured and wanted nothing more than to own a pair of the Yeezy uggs to this day.

when my love for yeezy blossomed and I started watching them hit the market again and again with concept after concept killing the game with the V2 Zebra and Beluga so highly coveted then the 700 wave and the 500 alien. I started looking at them differently because of the innovation with materials mixed with the comfort technology in the boost I was really riding with YZY company & I still am. You can tell by my pervious blogs even the Top Sneaker Releases of 2018 I saw it right up their with the React X Undercover personally.

This isn’t an indictment but when the CEO says Steve Jobs I think innovation and one step ahead of the game and as YZY is the only company to consciously compete with Nike with totally new concepts I had to give it to YZY company every-time right now I don’t see that happening in fact I don’t see the hype for YEEZYs I’m used to seeing no one are talking about the dessert boots and it seems Nike has cornered off YZY in the customising space once again.

I still have hope see because flyknit did follow the 350’s and Chimera alchemy did follow the 700. Nothing could follow the Alien 700 as that is patented technology or maybe the OFF-wht ODSY have out done yeezy for this year.

Even so I’m hopeful this year YEEZY will into something more than just a mass of colourways which is really just basic money grab economics. See it’s up to YZY to regain its prominence in innovation and become undeniable because the CEO lost the trust of his foundational market by endorsing things the people couldn’t trust in and all that social equity got depleted. There’s something to be said there as to why CEO’s are so quiet and the political artist but that’s different blogs for different days.

The love for the company in the black community seems to be lost but because of the bridge Kanye west built to Korea China and Japan sales are holding up somewhat but as I said the market shed seems to be gained by Off-Wht and Louis Vuitton and Versace.

The mantle for best is really up for grabs this 2019 and I see it as YZY company has to design some Steve Jobs level sneakers for that equity to build back up again.

Whatever Moves Your Dial


Editors Note

I wrote this a in January I suppose. And my cover was from the 14th of December and never made its way to me till today.

I saw it, more so the man beside Kanye and wondered a little bit, although Yeezy is still making some of the Best trainers with the best technology everything has been outshined.

With all the antics out the window, the move I’m seeing are the coldest and no one wants to talk about it. I’m fully okay with that but that adds to my point, the social cache is so low only the real know.

Damilare Yusuff

A Thought On: Is there such a thing as too cozy

We go again,

I’m distraught, I don’t know how to address this. As you can see by the title something that should give everyone the heebie-jeebies is happening. People are wearing bootcut jeans, your culprits? Style icons:

  • Bloody Osiris
  • Bloody Dior
  • A$AP Rocky
  • A$AP Ian
    • A$AP Carti
  • It’s a pandemic I don’t want it and I don’t need it, some of you just look uncomfortable in certain garments we can tell you don’t love the clothes but you love the trend it’s even worse than copying someone outfit you’re copying an aesthetic that don’t suit your personality all because your favourite influencer dresses that way.
  • Spending exorbitant amounts of money on a copious amount of garms that really don’t feel good or fit well, that’s another thing. It’s not even that they clothes are a relaxed fit you are buying two sizes your senior thsts even worse than people who buy two sizes down. Unnecessarily overdoing it. Literally llow it
  • It’s not relaxed or just baggy it’s too big to handle and slackly. The guys who follow their own flow are the ones you want to follow, not to copy but to give us the courage to dress how we should. There’s nothing more of a reason why we should follow them, I have never followed anyone to jock their outfits or to copy their style but to allow the creative energy into my presence and to push me to do more with my wardrobe.
  • Creatively expressing YOURSELF through clothes is an effort but an effort worth pursuing. How I did so is detailed in the journey of mine, I wrote sometime ago and it’s not important because it was my journey but I detailed the phases I went through stage by stage. Do so yourself


We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

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A Dialogue On: A stylist of extreme comfort – Bloody Osiris the new Harlem World

We go again,

I speak about comfort, I speak about luxury I speak about living in your own ethic and style. Few are trying to do this extreme comfort more than Bloody Osiris.

Travis Scott (to Right)

Two brothers out of Harlem affiliated with the ASAP Mob and creative consultant for multiple fashion houses and magazines the Bloody Brothers garner attention with their out there style and “street” ethic. Not being like anyone else, having to get things first, pushing the envelope and leading creativity.

Bloody Osiris is know for the ultra baggy clothes and living meme aesthetic

Link to Instagram

together with the Mob, Luka Sabbat they trend the fashion web with their out there style. When questioned on why he wears his pants so baggy enough they could sag he responded with “because you don’twith that it gave me an insight into the mind of the man that demands so much attention from the youth, because of the times I would not say it’s as big as Ian Connors Fandom but Osiris is steady gaining a cult following for the way he dresses and people are wanting to catch on. Osiris and Dior have stated they’re in this for the money and want to show people there are other way out of their shared circumstances than illegal activities. After a stint in prison Osiris made it his mission to do so as stated in his

Ian Connor (to Left) Bloody Osiris (to Right)

Hypebeast Cover Story and is taking his whole block with him. What more could you ask from a young black king, learning the error of his ways and bringing light to a group of lives that could have ended in darkness

What’s with this obscure style that is tantalising to almost 250k followers on Instagram. It reminds me of Harlem World through and through the nape style and the pic of Lil Wayne everytime Fun but also conscious of what he’s wearing. Loud and bold stating he is here and knows what he’s doing.

As a stylist one should be able to pull off multiple trends no problem and this is what he is engaging with here. The young man is establishing himself than dressing outside the norm, my style tips don’t apply almost because he runs on an ethos and you would have to be engaged in his world. Which is what I love about my fellow stylist the creativity of clothes and telling real story with what you wear and not telling me about yourself but saying what type of person you are. After listening to that Florence forever video I don’t particularly care how this man dresses but what he says is moving. I hope that nature stays steadfast in him

In the Brothers ascent they are monitoring the audiences attention after so long with a their recent New York drop of their Brand Jherome Jhamal. Jherome Jhamal is their design company open to interpretation but they are starting out with bandanas and are developing a whole lot more as you would be able to tell 12 minutes into Florences video.

I’ve got high hopes for these young men there’s nothing to say more than that

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

Follow my socials Instagram: @nytypical Twitter: @nytypical

If you enjoyed this please check out More of My Dialogues

Click here for my Essays 

To learn more about Owning Your Own Ship – OYOS