Pharrell Empathy Crazy BYW – my intro into the inventor of Barefoot tech (Frampton Ellis)

We Go Again,

I have been so sleep on these sneakers since the beginning so I feel the need a blog. The colourway reminds me of something I made in school, or would make in school. Which is something you could expect from a Pharrell sneaker.

He has this ability to make child like sneakers for grown people and have them accept them, it’s a quality I’ve liked in his sneakers and design eye. Dunno how that was lost on G-Star but we move. The reason I really write this blog is because of the sole. Literally the sole was so colourful I was looking at the breakages in the trainer thinking ‘there’s a jig here’ and sure enough I looked it up and discovered the king himself Frampton Ellis, the Goat and creator of barefoot technology. Soles are very important to me, all my research and understanding comes from ergonomics which is what bought me to love sneakers as a designer how the foot is wrapped and treated inside a trainer is indicative of how comfortable this trainer is going to be so I make it my business to confirm comfort first from a pure design perspective then take in style. img_1537

Find the Utility and sell substance, part of my design thinking methodology, which is majority of the time incorporated into sneaker technology.





The real reason I write about this, when I find out something new I get super excited and have to tell someone. I’ve obviously don’t have enough people to tell so I write this blog ūüėā. img_1543

Banter aside – I love this trainer purely for the technology and will buy it just off the strength of Frampton and Barefoot technology.

Nothing I love more than finding out something new and bringing me closer to a full understanding of what Sneakers are and to bring out the foundational assets while still making them Art. I am for sure happy about these

Whatever Moves Your Dial

Damilare. Not Your Typical

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A Dialogue On: The Yeezy democracy – Kanye West plan to diminish the exclusivity of his company

We go again,

Something amazing happened recently that not many bar the Yeezy community is talking about. Mainly because it’s probably the most positive thing an American hip-hop artist has done for Africa Bar Akon, giving to the people of the land effectively and wanting to REALLY help. The reason it’s not being talked about is because of Americas agenda to continually down Kanye and push the narrative he’s not fit to lead a community. Well that’s none of my business, my business is with what this means for Yeezy.

Kanye gave free Yeezy 350s to the children of Uganda it was an amazing feat, the recently released – Cream White Yeezy – was long coveted and waited on by the community. And they were given away for free! A mission of YZY is to clothe the homeless and help in disaster areas an all round charity company, when Kanye said it he meant it. I have no idea what the goal is in Uganda – although I will be watching closely – to me this was nothing but positive ; the community is having a field day with this on socials as the tension rises with these first class Americans sharing the sneakers with Africans. There discrimination is showing, what they thought was there’s to sell of and make a ‘profit’ or feed into some asinine notion of exclusivity got chomped away instantly.

Long ago with Zane Lowe a disgruntled Kanye spoke about the fashion industry and all his gripes, this led people to call him crazy and create the narrative that he is mentally unstable. This legendary rant did not fall on deaf ears though not at all, I heard him loud and clear he’s never wanted Yeezy to be exclusive in the slightest but with when you have a lack of control in how you’re goods can be consumed you must work for others to a point till you can feed something that’s true to yourself, with that – as soon as Kanye got his Billion dollar valuation he revealed his ever present plan and is giving back in an amazing way to the people of Uganda. I personally want to see how this grows into something more and hope it doesn’t end there, what I can see though is Yeezy becoming a staple item and not an exclusive one Kanye wants to get rid of it in hopes to destroy classism too. Having “fans” take a major hit, that’s nobody’s business because it was not his intention from the start.

I think this is amazing someone just doing what they set out to do. It’s motivational, it’s creative and it’s the artist way. Well done for now Ye, you win this round.

We’re learning more of –¬†Whatever Moves Your Dial

Damilare. Not Your Typical

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