An Intro — Vibram the new player in industrial footwear and sneakers

We go again

I seen this name a couple of times in 2018 then it made headway all throughout 2019 I just had to write a quick blog about it.

It is effecting the culture and bridging the gap in tech for creating better footwear. The main thing about small footwear companies is the tech they use to make sneakers, it’s appalling and tough to stand on. There is nothing more uncomfortable than a company that doesn’t take in consideration the technology they use for soles.

Vibram is bridging that gap. Being a Development company that has been around for 80 years making mould for footwear and sport now they are rearing their head in the cultures companies.

If you didn’t know the creation of things like Boost, Zoom and Air technology is expensive to develop and takes so much time to research and test companies usually skimp on that part and chop together some sort of make shift model to sell to customers and if they do research the sneaker is incredibly expensive to buy because there is no mass production or order of the trainer (a topic for another day) simply put making a trainer is super expensive.

Vibram are the guys helping these companies getting the research out the way and focus on design. They have collaborated with the likes of Off White and Alyx removing the trouble of having these companies develop sole and midsole technology.

I really am keeping an eye on them but for now this is the intro to the sole company Vibram

Whatever Moves Your Dial

The Principle of the Housing Problem in the Millennial World

We Go Again,

I begrudgingly listen to my peers on things they have to say concerning ways of life they did not invent and try to decipher what it truly means to them. Today I was told that a house and a car is, a stable future & a priority & a pillar of strength and manliness.

I don’t worry that this is how people think, I don’t care what people’s philosophies are because part of mine is do good for humans. I care what people are programmed to think do to a complex, in built, societal norm that was invented for people who can’t think for themselves to accept such if they can’t find a better way of thinking.

That’s what a societal norm is. It’s the dogma of the average and don’t want to think for themselves. Why do I think this pursuit for a house is part of this? Mainly because I get freaked out when people blurt our the same quote but paraphrase it. I can’t lie that’s incredibly scary to me and feel of sorts. I can’t judge and don’t want to take away something from someone who’s clearly not thinking for themselves and I have no real intention of replacing how they think.

As a leader one must lead in a way apart from people, the achievements of the average/the masses are footnotes. That’s not to make anyone feel a type of way I just don’t feel the same way as this it doesn’t mesh with my philosophical or economic belief.

It’s much like the always there conversation I had years ago. What wrong with taking a year out understanding what you want from you and executing that instead we collate the sacrifice of Youth to adult ideas that were only made in the past century and are not the type of ideas that were meant to last. We’re worried about the wrong things, not existentially but in principle.

There’s no life principle or in your history that says having a house or car or 10 acres of land can change you or your families life. If that were true those of us making the worlds top 20% wage minimum of $30,000 would have bought the land in our village by now.

A house doesn’t mean a better life for your children. Even building the economy doesn’t do that, if you want to be part of the money making machines just say so. But trapping yourself into debt and mortgage payment does not free yourself, isn’t the remark of a free person and doesn’t make you seem better to your kids. Especially if at any point a recession hit and you aren’t ready, your direct debit goes up and you’re back up grinding on your knees. Nothing is wrong with any of that if it’s truly what you want you’d do it with a smile and no one could critique you for it.

Whatever Moves Your Dial

Not Your Typical

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An intro to Erollson Hughes Acronym

We go again,

The guy behind Nike ACG menswear and what the streets would call the AF1 Abomination and the great redeemer Acronym Presto and what I will call the father of origami jackets. Errolson Hughs

Who is Acronym?

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Acronym started out as a contract design firm who made their seed money designing gear for extreme sports and branched our to a personal design company in 1999 to make their own gear developed in house. 2002 Acronym was set on to the scene making products for years before cross pollination.

With their outerwear aesthetic Michaela and Errolson have been slowly building a credible brand who has an amazing aesthetic with prices not for the light pocketed. Kickass code names and well made app areal for those who are really out here appreciating the samurai Techwear look

Industrial Techwear

The ideal behind these pieces are just so incredible. I’m a lover of industrial design and will continue to analyse and adore the creation fabric and contortion of materials. Learning all about plastics and how they can be moulded into becoming weather proof is something I hold in high regard; each thing being made out of plastic but the polymer constitution changes its properties.

Nike ACG

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What I know Errolson for the most for is the Nike ACG collaboration before I knew any details I saw him in the most well constructed garments I’ve seen made for a man. The ACG collaborations with Nike have been the most creative thing industrially I think Johanna has something to do with why this — spawning the morphing of the AirMax 180 and 270 for people to create their own versions (more of my thoughts on this later). — The well constructed garments are a wonder to look at the sliding pockets shell form zips Male the silhouettes minimal but are made with the most complex techniques. Whoever has been steering this Techwear ship at Nike in the past 3/4 years well done.

Air Force 1 and Presto

The sneakers have been a contentious for the AF1 the Acronym team kind of destroyed the detailing and added a zipper but it slowly became a grailed Force one. The Presto though, straight away it was loved and adored from my purview and grew as a cornerstone of Techwear functional technical and full of utility.


Editors Note

Errolson Hugh’s has had a great team around him all the way through forged their own path and created a 20 year old company with such a high value now I adore the ability to make something of that level.

The Renaissance of Techwear is here and soon will be the most prominent form of menswear design due to its technical construction

Whatever Moves Your Dial

Not Your Typical