Dynamism of New Bottega |Bottega Veneta Flashy designs under Daniel Lee

bless up from your feet to your head top

we go again,

Daniel Lee’s Bottega Veneta is a lesson in creating a look without saying you’re creating a look.

It was fun to say Bottega is doing this and that. As in being hidden with the logos and not having ads and not paying influencers etc etc.. for a while. Bottega is known for being a stealthy brand that us seen and not heard, however under daniel lee, it was both for the full tenure in a head line or celebrity post constantly.

Daniel lee created collection after collection built with an aesthetic and an expressionist brush, as he sees it.

After the pandemic, (if there is even such a thing) Daniel Lee gave us the biggest post-pandemic vibes with FALL 2021 RTW. this latest collection. Creating a Bottega in his own image. A loud and experimental decision that paid in visibility.

Looking closely at the tapestry he is building he is seen to create a design language of expressionism in his designs. Giving us something new, with Bottega we are under the presupposition it has the foundation of minimalism, pushing the feeling of luxury and craftsmanship. What we see with Daniel Lee’s design is a progression I’m seeing with his ready to wear collections as one in all a continuity of storytelling that is telling a story that doesn’t live under the presupposition when we see Bottega Veneta. First I thought it was just the bags.  And him creating an ‘IT-BAG’ then I was like… that’s weird… that’s suspicious. Bottega bags aren’t supposed to be loud or ostentatious, in two minds, seeing him pushing the intrecciato to the extreme at the same time, is this Bottega.

Now let us think… the point of the ‘IT-BAG’ is for it to let you know it exists. Bottega prides itself on not having a logo using its masterful leather work do the talking – Italian excellence as per. Okay Daniel Lee Bags are doing that, it’s very clear, yet it’s an ‘IT BAG’ – (what a cool revelation) – it almost sounds oxymoronic to say a Bottega bag is an IT BAG when the definition endears itself to everyone knowing it exists. Then you look at the Bottega GREEN the most loud and clear sign of Bottega and we see the “New Bottega” ads, all these would not mean all that much if it wasn’t the phrase, ‘pride itself on fitting seamlessly into the owner’s wardrobe’ and the Bottega bags TODAY are loud statement items that are now IT BAGS which also translate to the 2001 definition of letting everyone knows it exists. 

The techniques are such today you can do so much with the intrecciato technique that it can be the most bold statement in fashion today winning awards, and every write up calling it an IT BAG, the design distinction doesn’t just stay there it also is prevalent in the ready-to-wear. Being a product of its times translating into today’s aesthetic of design which gets little to no awareness. It isn’t even a product of Phoebe Philo school of design. It’s a whole new schema using Italian futurism and likening itself to the Neo Futurism of today sensual lines and appealing details. An Art-Deco design aesthetic that is grandiose lets you know it’s here from a company that people are constantly writing about it’s minimalism.

The next thing everyone with sense will say is minimal isn’t simple designs they’re stripped down. Well, I’m counting multiple design elements that speak to New Bottega’s eccentricity, aesthetic and expressionism. The colours and silhouettes are inventive, renovating the shapes we can see today and adding a colourful lens to it. 

Bottega Veneta today expresses a culture of feeling possible futurism (looking directly at the colours) and the angular nature of the constructive elements of these garments. True Italian Vetement – boldly executed under the guise of minimalism… texture – colour – fit – cut all considerations in cultivating this “New Bottega” – seriously, people keep speaking about minimalism and post-pandemic woes and Daniel Lee for the past several years has been delivering a direct execution of expressionist art-deco of his making and futurism with an Italian artisan flare and intuitive style lines.

I can picture Daniel Lee staring at Umberto Boccioni  – ‘FUTURISTIC MAN’ – Forms Uniche Della Continuità Nello Spazio (Unique forms of continuity in space). The dynamism of a car but make it fashion, make it Neo-Futurist make it Bottega. I see the aerodynamic we will see in space-age mid-century architecture, function isn’t without beauty. 

The relevance of the 1930’s Aero DYNAMIC vehicles I can speak to the puddle boot directly taking reference from works like streamline KJ Henderson motorcycle. You can pull a car from that era and see the gratifying expression of sensual lines in the puddle boot giving it a distinctive not like the other designs today. That GT (Grand Tourer) vibe.

I am talking about the bags and the ready-to-wear in the same breath. Daniel lee’s design language indicates and expresses the need for futurism ‘In the Hardest of Times, it is important to still dream’ Daniel Lee said that, fathoming what he meant in terms of expression and futurism puts the aptest lens on the ‘so-called’ minimalist brands’ Bottega Veneta’s DNA.

This thorough direction gave me time to ruminate on why possibly Daniel Lee would execute this. Chewing on these ideas and design sentiment is one thing. The latitude to execute on design principles like these while the rules of the house stipulate a more stealthier approach, all that is left is conjecture at this point. Daniel lee’s tenure is over and his work is in a capsule, the reason for the mutual parting is in the air. The question I am readily asking is, with a stealth wealth, conspicuous consumption house like bottega why are the designs so loud, to me mixed messages were sent when being the most talked-about creative house – in Italy and being a leader in Kering’s top 3 Gucci Balenciaga and Bottega – why delete your social media. And digital footprint. Regardless of all that Bottega is still popular amongst Americas Hip-Hop Millionaires, and Nouveau Riche. There’s a complicated relationship with the consumer Bottega needs to control or go with. Changing with the times or sticking to your guns.

Whatever Moves Your Dial

Damilare. Not Your Typical

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Please check out Some of my Thoughts On:

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Click here for my Essays 

 On My series work

Spring Of The Rookie

Sickle Cell Companion

Reference articles

How Bottega Veneta became the most hyped brand of 2019
History of Intrecciato from Bottega Veneta – PURSE BLOG
Daniel lee wiki
ALL BOTTEGA VENETA COLLECTIONS – vogue runway
BOTTEGA HISTORY -PRET A VOI
Fashion Awards 2019: The full winners list- vogue Australia
BOTTEGA VENETA 101: A HISTORY – rebag 
THE BOTTEGA VENETA BIBLE – vintage bar
BOTTEGA VENETA -CATWALK YOURSELF
STEALTH WEALTH A SPOTTERS GUIDE – NEWS WEEK
Is It No Longer Cool To Look Rich? -READ A
Bottega Veneta Launches Fall-Winter 2011/2012 Advertising Campaign
Advertising, Fall/Winter 2002. Photography by Robin Broadbent.

Actively Sedentary, A Dialogue On: Energy Preservation

Bless up from your feet to your head top.

We go again,


I  am, still am part of the sentiment that I can work till I drop. What I am not part of is I can rest when I’m dead. There’s too much studies out there that prove how foul that can be on your system and lack of sleep can cause seizures ulcers and haemorrhaging. Not a cute way to go out all for this capitalist sentiment. 


My people are no longer slaves being a workhorse for the western workforce doesn’t sit right with me. Economic empowerment is one this, to disparage rest is a totally different thing. 


What I want to speak on is the way we are active despite physical movement. I think, everyday much like every human, my thoughts are spent on ideas to make me better at my craft and problem solving. I want to start a dialogue on how active being sedentary can be. 


As we all know the greatest sportsmen rest and spend millions on their bodies to run at their best when the time comes. Where we falter in our understanding is using your mind can expend just as much energy even when sedentary. We can confuse the two, think they’re mutually exclusive mostly because we are thinking (we think all day) and problem solving.

 In the creative field more than anywhere else the mind games and use of our minds can entrap us in a world of self destruction and leave us in the tundra of work ethic. 


There’s a difference between sedentary and stationary, being which sedentary is lack of physical movement but speaks none to the about movement of the mind and its inner-workings, stationary in this sense is lack of either.

 We must dispose of the understanding that sedentary means we are doing nothing and rest is only a healing apparatus, and being sedentary can also be in parity with activity. Mental activity. 


The construct of the past couple of days have been rest, rest is an assurance that energy can be regenerated and health preserved. It’s not easy to not think about rest and be about total hassle mentality, no rest no sleep just work.

 The thing for me is rest is a part of work. Working on your craft is one thing, working on energy preservation is an ideal that is not totally disseminated. Energy restoration to me is a big part of my work efforts to replenish the energy expended so the course of action can’t continue which now plays a big role in the work I do. 


Energy as a part of the complex mixture that concocts everyone’s life. Find an hour to replenish my own was in-part finding a pursuit of mine that Needed little to no energy but still part of the overall discourse that allows me to be better off. 

At first I practised a method I called procrastination where I would practice other disciplines of design be that interior architecture or fine and industrial design. 
This procrastination worked well as it expanded my worldview and I learned more.

There comes a point in practice where you must practise the craft else efforts feel wasted emotionally no matter how much they’re not. 


Today a professional level skill set is what it is. You must learn to adapt, skills aren’t special, their use value to you is special. Today my energy restoration consists of writing and reading, both expanding and learning the outlets but considerably more central to the foundational knowledge and less about skill as information is out there yet a considerable amount of it is all a part of a daily communication practise. 

Therein part no energy is wasted as time is put to better use understanding better ways to communicate ideas and fulfil daily KPI’s no matter the amount of reading or writing done. 


Energy Preservation techniques actively work in favour of the “workaholic”. No sedentary moment feels stationary active sedentary moments is a part of the restoration of my energy reservoir. 


Thinking about it like this allows me to feel time is not wasted as whether I’m meditating or thinking or reading and writing I am doing more to rest my mind just as an athlete takes time to rest their muscles. 
In the professional world studying a meaningful text is akin to pondering a mathematical equation. 

Without the expenditure of enormous amounts of energy, no one needs you to have read a whole book as it isn’t expected. 
What’s more expected is learning concepts that aid in higher development. So reading a page of a good book is worth more in a week or a month than reading the whole book because the meaning of the book isn’t in the wheelhouse of use. 

Remember use value is important, information you can’t use is like a heavy dumbbell you can’t lift, more often than not it is taking space in your mind and occupying space that could be of good use and because your brain is a tool of use it will find any means to get the information out including losing it. 


Now you’re left with the memory of a book you don’t completely understand. It becomes ‘a book I read one time said something like…’ for unfortunately what you were reading had no parts. 


Taking time to read meaningful bites of data or information that could expand your view learning in small amounts at a professional level gives you more time to digest information and place it in a useful space in your lexicon of thought. Doing the former leaves you with weight of no value, much like a trinket that is only useful as a paper weight or a door stopper. 


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Damilare. Not Your Typical

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Follow my socials Instagram: @NYTypical Twitter: @ARAHofNYT

To learn more about Owning Your Own Ship – OYOS  

Please check out Some of my Thoughts On:

For some longer form write ups Read some of My Dialogues

Click here for my Essays 

 On My series work

Spring Of The Rookie

Sickle Cell Companion

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