We go again
I seen this name a couple of times in 2018 then it made headway all throughout 2019 I just had to write a quick blog about it.
It is effecting the culture and bridging the gap in tech for creating better footwear. The main thing about small footwear companies is the tech they use to make sneakers, it’s appalling and tough to stand on. There is nothing more uncomfortable than a company that doesn’t take in consideration the technology they use for soles.
Vibram is bridging that gap. Being a Development company that has been around for 80 years making mould for footwear and sport now they are rearing their head in the cultures companies.
If you didn’t know the creation of things like Boost, Zoom and Air technology is expensive to develop and takes so much time to research and test companies usually skimp on that part and chop together some sort of make shift model to sell to customers and if they do research the sneaker is incredibly expensive to buy because there is no mass production or order of the trainer (a topic for another day) simply put making a trainer is super expensive.
Vibram are the guys helping these companies getting the research out the way and focus on design. They have collaborated with the likes of Off White and Alyx removing the trouble of having these companies develop sole and midsole technology.
I really am keeping an eye on them but for now this is the intro to the sole company Vibram
Whatever Moves Your Dial