A Dialogue On: design, a look at the new design language for fashion and design imagery

We go again,

I’ve been thinking for quite some time about what’s important in the business of design, my full time occupation. Taking into consideration the climate of design right now, lack of creativity and originality, I say this in the nicest way possible.

It all started in Summer with my thoughts on stripes and naval patters. Super cool I was spot on stripes took over as per, nothing special. When I think about horizontal stripes I think vertical Stripes consider hatched patterns like tartan. Suddenly there’s a whole new face to Burberrys new print in September. Designed by Peter Saville himself, a real design leader for people in Mark making (a mark would be the logo or imagery that represents the companies trade. A Trademark if you will).

Me in standard NYT fashion, I think about all the movements happening in graphic design right now and discover this movement in trademark design. It’s a whole movement of understanding simple marks that work 100ft big and 1cm in size, it’s really a wave of industrial war time design that represented a built to last mentality that was permeated throughout post-world-war western society. Of course designers would love this because it’s simple to make and easy to sell this idea.

There’s a whole host of reasons why designs like this are easy to sell, mainly because of the market you’re selling it to and the State of design right now. The nostalgia era, where we find Hollywood making call backs to well established brands and easy to sell stories as they are stories generations grew up with & sure fire ways to get a return on investment. Tying this back to design. We start with Facebook and all these companies follow suit Medium, Google, WordPress , Instagram, YouTube all have marks that were well thought out and then stripped bare to fit the icon motif of iPhones app iOS. This is not a coincidence.

Bringing me to the reason I’m writing because houndstooth tartan of Burberry bergdorf goodman and polo are all working. Very reminiscent of this 80’s born class of society – not a sense of individuality but a sense of togetherness according to the times we’re living in. All these marks relate to an audience that needs them so much qualifying a period to these heads of companies saying they matter. When you see ascis. B&G polo, one star converse being what they weren’t before & even what they were before – as in relevant and looking like a 20th century brand.

What we’re missing now is the uniqueness and individuality of businesses, that think different and being discoverable in ways outside the now. This is just a personal opinion though, showing people something they’ve never seen before is what art is about, showing people something familiar is what business is about what’s happening right now is working; designers are getting paid; and quality product is being produced for the people that want it most an older kind of CEO / Managing partner; the big old companies that are long standing and built on a different ethic; important pillars in the analog age – the age when pop art prevailed – I think that’s important to note, I think it’s right to point out because art plays a major role in what people decide is popular, I think there is a solid discussion to be had there wherein people can correctly correlate a style of art to what is reflected in a part of society, parity.

What I would like to see when it comes to iconography or branding and what gets created today are based on different design philosophies. Just as a fan I am appreciative of all new creativity and focuses and people that can see things from different perspectives – the way I see things going I am also grateful for the advancements that are being made in material technology & with that will come new philosophies and foundational thought which I cannot wait to see next

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

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A Dialogue On: The Yeezy democracy – Kanye West plan to diminish the exclusivity of his company

We go again,

Something amazing happened recently that not many bar the Yeezy community is talking about. Mainly because it’s probably the most positive thing an American hip-hop artist has done for Africa Bar Akon, giving to the people of the land effectively and wanting to REALLY help. The reason it’s not being talked about is because of Americas agenda to continually down Kanye and push the narrative he’s not fit to lead a community. Well that’s none of my business, my business is with what this means for Yeezy.

Kanye gave free Yeezy 350s to the children of Uganda it was an amazing feat, the recently released – Cream White Yeezy – was long coveted and waited on by the community. And they were given away for free! A mission of YZY is to clothe the homeless and help in disaster areas an all round charity company, when Kanye said it he meant it. I have no idea what the goal is in Uganda – although I will be watching closely – to me this was nothing but positive ; the community is having a field day with this on socials as the tension rises with these first class Americans sharing the sneakers with Africans. There discrimination is showing, what they thought was there’s to sell of and make a ‘profit’ or feed into some asinine notion of exclusivity got chomped away instantly.

Long ago with Zane Lowe a disgruntled Kanye spoke about the fashion industry and all his gripes, this led people to call him crazy and create the narrative that he is mentally unstable. This legendary rant did not fall on deaf ears though not at all, I heard him loud and clear he’s never wanted Yeezy to be exclusive in the slightest but with when you have a lack of control in how you’re goods can be consumed you must work for others to a point till you can feed something that’s true to yourself, with that – as soon as Kanye got his Billion dollar valuation he revealed his ever present plan and is giving back in an amazing way to the people of Uganda. I personally want to see how this grows into something more and hope it doesn’t end there, what I can see though is Yeezy becoming a staple item and not an exclusive one Kanye wants to get rid of it in hopes to destroy classism too. Having “fans” take a major hit, that’s nobody’s business because it was not his intention from the start.

I think this is amazing someone just doing what they set out to do. It’s motivational, it’s creative and it’s the artist way. Well done for now Ye, you win this round.

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

Follow my socials Instagram: @nytypical Twitter: @nytypical

If you enjoyed this please check out More of My Dialogues

Click here for my Essays 

To learn more about Owning Your Own Ship – OYOS