An intro to Erollson Hughes Acronym

We go again,

The guy behind Nike ACG menswear and what the streets would call the AF1 Abomination and the great redeemer Acronym Presto and what I will call the father of origami jackets. Errolson Hughs

Who is Acronym?

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Acronym started out as a contract design firm who made their seed money designing gear for extreme sports and branched our to a personal design company in 1999 to make their own gear developed in house. 2002 Acronym was set on to the scene making products for years before cross pollination.

With their outerwear aesthetic Michaela and Errolson have been slowly building a credible brand who has an amazing aesthetic with prices not for the light pocketed. Kickass code names and well made app areal for those who are really out here appreciating the samurai Techwear look

Industrial Techwear

The ideal behind these pieces are just so incredible. I’m a lover of industrial design and will continue to analyse and adore the creation fabric and contortion of materials. Learning all about plastics and how they can be moulded into becoming weather proof is something I hold in high regard; each thing being made out of plastic but the polymer constitution changes its properties.

Nike ACG

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What I know Errolson for the most for is the Nike ACG collaboration before I knew any details I saw him in the most well constructed garments I’ve seen made for a man. The ACG collaborations with Nike have been the most creative thing industrially I think Johanna has something to do with why this — spawning the morphing of the AirMax 180 and 270 for people to create their own versions (more of my thoughts on this later). — The well constructed garments are a wonder to look at the sliding pockets shell form zips Male the silhouettes minimal but are made with the most complex techniques. Whoever has been steering this Techwear ship at Nike in the past 3/4 years well done.

Air Force 1 and Presto

The sneakers have been a contentious for the AF1 the Acronym team kind of destroyed the detailing and added a zipper but it slowly became a grailed Force one. The Presto though, straight away it was loved and adored from my purview and grew as a cornerstone of Techwear functional technical and full of utility.


Editors Note

Errolson Hugh’s has had a great team around him all the way through forged their own path and created a 20 year old company with such a high value now I adore the ability to make something of that level.

The Renaissance of Techwear is here and soon will be the most prominent form of menswear design due to its technical construction

Whatever Moves Your Dial

Not Your Typical

Urahara Sanin: Nigo — King of the Hypebeasts

We go again

Enter Nigo

Nigo is such a massive superstar in the ‘streetwear’ space he has to be mentioned amongst the greats when it comes to Harajuku. Many speak of Nigo as the main Head of the iconic Nowhere Store, when Jun was right there.

Before Nigo was King of the Hypebeasts he was enamoured by screen printing camo and comfortable clothing that would be adopted by the most prominent culture Hip Hop.

Nigo and Hip Hop

Pharrell would link arms with Nigo after their jeweller in common Jacob would link them like a Cuban and they would share ideas and thoughts and Bathing Ape in Lukewarm Water would be part of the zeitgeist. we would get the most iconic Wayne picture above. Bape would even being the stem of a feud between Clipse and Cash Money of who really bought it to America first. The answer being Pharrell. Who said it in a song first? We don’t know. It just keeps producing great music.

Bathing Ape would Don Nike iconic Air Force 1 canvas never being sued either so Bape bad iteration after iteration better than anything Nike bought out at the time concerning the Air Force 1 Mould making Bathing Ape Bapesta part of the most iconic sneakers of all time having Kanye West Bapestas goon for upwards of $3000.

After Bape

Nigo would sell Bape to one of Japan’s biggest fashion conglomerates I.T and move on to Human Made and Billionaires Boys Club along with Pharrell. Now running his own music Label Toy’s Factory.

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

Follow my socials Instagram: @nytypical Twitter: @nytypical

Please check out Some of my Thoughts On:

For some longer form write ups Read some of My Dialogues

Click here for my Essays 

To learn more about Owning Your Own Ship – OYOS  

Urahara Sanin – Kapital Code of Kiro Hirata, Make do and keep moving

We go again,

I remember giving into the hype and not knowing exactly anything about Kapital but the jeans/trousers as featured would see in my How I like My Denim in 2019. Ksubi, Undercover, Kapital, Evisu that was what I understood about Japanese style superb; when I ended up developing my repertoire of Understanding I saw that these fashion labels the denim was – namely Kapital and Undercover were more than Japanese denim houses; they had a code of creation.

Of the Three Sanin Kiro is the most unsung of the trio and it made more sense what I understood about him he made it that way almost.

A short bio on Kiro

The traveller in the wind that explores creates and moves on Kiro along with his team create clothing for those that live by this credo, the gypsy style of design.

When you Understand Kiro you understand Kapital, there not much out there on Kapital in English so allow me to fill in some of the gaps. Before streetwear became the most continental there is a style that still thrives in the fabric of Japan that of the American Native, those that will use patters and patchwork, layered style in the summer and winter the codes of the style call for volume layers rustic views a salt of the earth character that lives by that ideal.

This ideal curated by Kiro became Kapital as you know it today, the iconic Ring Coat, 45rpm Collection, Boro Jeans all come with these codes. Kapital keeps that feeling of The American Native style alive for the past 20+ years it’s alive and thriving. Putting Kiro as part of the Sanin the traveller team of Kiro Nicole and Eric put together that story through imagery and clothes.

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

Follow my socials Instagram: @nytypical Twitter: @nytypical

Please check out Some of my Thoughts On:

For some longer form write ups Read some of My Dialogues

Click here for my Essays 

To learn more about Owning Your Own Ship – OYOS