We go again
I seen this name a couple of times in 2018 then it made headway all throughout 2019 I just had to write a quick blog about it.
It is effecting the culture and bridging the gap in tech for creating better footwear. The main thing about small footwear companies is the tech they use to make sneakers, it’s appalling and tough to stand on. There is nothing more uncomfortable than a company that doesn’t take in consideration the technology they use for soles.
Vibram is bridging that gap. Being a Development company that has been around for 80 years making mould for footwear and sport now they are rearing their head in the cultures companies.
If you didn’t know the creation of things like Boost, Zoom and Air technology is expensive to develop and takes so much time to research and test companies usually skimp on that part and chop together some sort of make shift model to sell to customers and if they do research the sneaker is incredibly expensive to buy because there is no mass production or order of the trainer (a topic for another day) simply put making a trainer is super expensive.
Vibram are the guys helping these companies getting the research out the way and focus on design. They have collaborated with the likes of Off White and Alyx removing the trouble of having these companies develop sole and midsole technology.
I really am keeping an eye on them but for now this is the intro to the sole company Vibram
Whatever Moves Your Dial
They made a beautiful collection it wasn’t too much and it didn’t seem like the money grab (it always is) but it seemed like a collab between friends and I don’t want to fault that.
This is really a top tier collaboration in my eyes as the Dior man is the closest to my style in terms of aspirational male dress sense. All this electric blue and gives off the energy of not luxury but fashion, a professional who loves to still rock a hoodie and a peakless cap; a pro who is fashion forward and knows how to put together an outfit; a pro that is un-pressed by those around him because his world is his own.
which they are really sucking up I must say, then I look up and remember who is heading up Dior menswear. Kim Jones of Supreme x LV fame, which makes absolute sense that these guys would Collab. 
They’re both age mates, are hungry for the youths attention and love the energy that they bring to a brand. I wouldn’t even be surprised if it was in Kim’s contract or requirements or part of the reason he was hired to attract the kids and the youth. 
This capsule is very instagrammable and the bear is “yummy” in a word. It’s something I actually want, I love plush toys like this unfortunately and I like the colour pink they used, that’s my whole reasoning 
I have no reason to ask myself cos I know the answer but what does this High fashion house have to do with such an artist. Now art and fashion go hand in hand, this particular collaboration is very specific to the hypebeast eco-sphere. So I like the sneakers and the bear which neither have nothing to do with each other. 
I look at them independently knowing Dior did their sneakers and Kaws always does this and there’s nothin more to it.
Not Your Typical 