Urahara Sanin — Undercover Japan – The most creative long lasting brand that is not a household name

We go again,

Intro

I have viewed undercover for so many years now watching from afar because my bank balance has not been able to touch it not could I justify it if I had said money. You could not tell me Jun Takahasi Nike React wasn’t top 2 Sneakers of 2018 I am pleased to see people really gel with the brand today as the link between London and japan wasn’t all that strong. We’ve had Yohji and Rei holding on by a tether but when it comes to past their discovery you really need to be an insider to know what undercover is.

A brief history of Undercover

I see the visions of undercover because some of the value it holds is just so closely related to Britain. I can see the influence of Rei Kawakubo and Vivienne Westwood ooze from Juns work; so much so it attracted Americans like Kanye and Pharrell into the fold of bridging the gap of the cultures because when it comes to Japanese denim it’s hard for me to find a second place the long lasting supple cotton is really where it’s at.

Jun started selling like hot cakes with, redone tees and retro fits at vendors from the like of milkboy and Billy’s in Harajuku.

The streetwear aesthetic is probably the reason why it’s taken so long for Undercover to be recognised, the Make shift aesthetic of the brand identity. The real British make do and mend along with the strong Japanese construction and proven nature of the clothes.

The clincher was Jun working alongside Nigo as a team they opened their now famous store, (which I hope to visit some day) NOWHERE in Tokyo being backed like a guy like Hiroshi Fujiwara it’s astonishing how streetwear bought round titans like these together in the golden age of Japanese streetwear while Europe was going through its anti fashion stage. His Street Punk style in Japan is so famous it would influence clothing design in anime and

Undercover cult

The fan base of undercover is strong and always there i get the Rick Owens Cult fanbase vibes all the way. Those who know about Undercover will y’all about it emphatically like a fanatic. The Street Punk style is something I can see a mile off; much like Rick Owens he is an unnamed staple in fashion, outside of the fashion world; — if you know fashion you know who he is if you don’t you won’t. But you will probably dress something like he’s made or love his style if you love streetwear.

Your favourite designer may suckle from the teet of his groundwork from 30 years ago

Final thoughts

I would say undercover is the embodiment of what the industry standard for a fashion house is continuing on with the theme of the ethos/ founding principles; exploring but not venturing off into domain that is outside of its character; collaborating on the brand identity and not for the money —this could be said to be to Juns Detriment but with me having such a long lasting fashion house who stands on the integrity of the reason it started 30 years ago and still getting collaborations with Nike, showing in Paris & working with Pitti Uomo is a testament that as a designer and storyteller you can thrive.

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

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All I want for Christmas is Jawns- Things you should get for Christmas

We go again,

Christmas is almost over and for those of us that saved up our Christmas gifts money to stunt on the rest of our alma mater post January sales the first day of school almost among us. It is an especially fun time. Everyone else that beg your parents for funds do what you must, we’ve all been there. All should know we must all come correct on the first day.

Here are a couple things that can make you look exclusive.

That football top

Not just any football (soccer) top. THE football top. All the new kits are in and ’tis the season for Football fits. Right after the World Cup. There’s a team with that colour way. That just looks so fresh no one is thinking of. But is pure silk, ain’t no one thinking about it right now but they will be when you rock it ‘is that the new [redacted] kit’ is what you’re finna have people saying. Looking fine like silk. The fits are epic and there’s a treasure trove out there ready for the picking. If you can find them. No I can’t give you hints. It’s purely by taste and by style and if you are really rocking it ‘is that you yeah‘ will be all you’re gonna be hearing come September.

Big ass Bomber/ Borg or Fur

I’m truly enjoying this new style now where fur/ cotton is in style and people are openly rocking the warmest of fuzzies oversized and otherwise keeping themselves warm and looking stylish at the same time. It adds a different element to what you’d see on the commute and accentuates a certain type of style people are trying to pull off and I’m all for it.

Anything bespoke denim

There’s always a time for denim but distressed is always in and it’s not going away. Biker is phasing out but all the fits that are worthwhile and Japanese right now is really the time to look for those Ksubis. A Jacket or jeans acid wash or paint splatter embroider straps strips and stripes other wise can wrap a look and have you styling on everyone.

Is that those the classic Js your rocking

Yes super simple super worth it and always in. The era for new Jordan’s may be over but the quality on the shelf Jordans will forever thrive. A clean colour-way will always being a look or two or many from anyone who is anyone.

You got to be able to put these together yourself. This list in itself is a Fye fit that can have you looking like silk. Nothing is beyond your bounds be brave, look your bank account in the face and let it know this is important. Set the tone for the rest of your year. Start as you intend to finish. Feel good and do good work.

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

Follow my socials Instagram: @nytypical Twitter: @nytypical

Please check out Some of my Thoughts On:

For some longer form write ups Read some of My Dialogues

Click here for my Essays 

To learn more about Owning Your Own Ship – OYOS