A Dialogue On: Industrial Sneaker Revolution- The turn menswear sneakers are taking for greater versatility

We go again

I have been teasing this a lot the style the codes the creative license some men are taking with sneaker design and sneaker creation and I’m an appreciate the trying.

The trying is the best thing that can happen, the advent of the Dad shoe was a style trend but I See the industrial trainer as somewhat of a motif of overall dress and philosophy in style taking its “roots” from techwear but it’s more than “techwear” it’s a way of wanting more from what people have given you in clothes.

It’s not about secret pockets and zips and looking like a ninja but having things that are well built made to last and created with use in mind.

First thing what is the Industrial sneaker?

It seems to have 3 foundational style details

  1. Barefoot technology
  2. multiple materials
  3. Breathable fabric/ multiple materials

It seems like it takes on these things from techwear per-say but with the chunkiness of the dad shoe and utility of the sole it’s a style that’s neither dad shoe nor techwear shoe.

The Foundational Trainers

Acronym Presto

The holy grail of techwear trainers the presto was made with a certain amount of utility in mind and with the colours it delivers a collaboration of style and tech to pull it off in the right way

Its not just about the colours it’s the way it’s made and Materials Acronym chose to use to make it out of, new textile technology gives us more versatile clothing better fits and a multitude of decisions can be made in conference.

This trainer was created for city use mostly as gets pointed out to me by the small sole and unsteady mid so the roll cage might come in handy when rolling your foot doing an exercise

Yeezy 500

A hallmark of comfort and style this chunky trainer with 120 % boost technology and Frampton Ellis barefoot tech make this one of the most comfortable shoes on the market

With soles made for stepping in a concrete environment it seemingly protects your foot from injury and it is said definitely the most comfortable trainers you can wear with a bunion by Charlemagne the god.

I love the technology but it’s a full dad shoe no matter how light and the chunkiness is congruent without style, sometimes less is more as in the silhouette is purposely chunky and doesn’t need to be. but its a piece to what we will now see is better trainer tech. you’ll see it in the young, falcon, disruptors, and other sneakers on the market today.

Y-3 QASA

The QASA the Og, of OG tech sneakers got everything it can in lightweight tech and comfort, an amazing silhouette and I classify it as a grail. Material base is the runner technology, while boost didn’t exist yet it has Barefoot tech to hold it down.

a main focus of the tech used is how the ankle heel and top of the foot are strapped down. New trainers take heed as everything here serves a purpose and material choices were conscious.

Its not like the QASA is a foundational trainer on the market everyone can grab and at its price point even if it was still on the market not everyone can have it, with the advent of boost technology the guts of the sole is rendered obsolete and due for a tune up.

That being said this trainer is stated as a foundation in tech wear and a most creative sneaker design. ahead of its time looking back

The Present and The Future

What happens when you take what is seen as the founding principles of comfort and quality masculine design.

You get sneakers that are unlike others we have seen before. But bring all we know together, you give a couple foundational principles of what was known to work and create what we see before us.

Rugged sneaker design based on comfort and ergonomics. But will give the aura that this was built for something, to wear, to style to use, BUILT FOR PURPOSE.

Stripped down or built up what was once known as an overload of the senses has become a styling statement

The things we want to wear on our feet changes the playing field of what designers have to look for and the way designers think

What men desire is more than just a simple elegant linear design. As I was saying in A dialogue on design is setting the president in sneaker culture.

The foundation of all men’s dress start at the feet. When the desire for what we want to wear on our feet changes so will our clothing style. And an opportunity for menswear to evolve into what I see it turning into already.

Where is that evolution find out more on my blog 2 Design Trends that you need to understand in 2019

I have tonnes of time for this topic and I am giving it to you, Inch by inch, the industrial sneaker revolution is now, as soon as I peeped game I just had to share it.

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

Follow my socials Instagram: @nytypical Twitter: @nytypical

Please check out Some of my Thoughts On:

For some longer form write ups Read some of My Dialogues

Click here for my Essays 

To learn more about Owning Your Own Ship – OYOS  

Top Sneaker Releases of 2018 – The 5 Highest Tier Sneakers Designs and Curation of the Year

We Go Again,

The Hype and High of it All

There have been many sneakers that have been repressed in 2018, don’t know whether it’s because I’ve been paying more attention to wearable design and sneaker tech but this feels like the most sneakers that have dropped in the space of a year.

The amount and type of people that are able to get sneakers from Comedians like Kevin Hart and Resellers like Sean Wotherspoon the variety of origins in creative design has been off the wall as Nike and Adidas fight for the top spot.

So with that intro let’s get into it. In no particular order

1) Off White x Air Jordan “White”

Virgil does it again with this release at the top of the year, continuing with The Ten inspo, along with a cut+paste Nike swoosh zip tie and orange tab

The theme for Virgil’s Collaborations have stayed true and consistent which is very commendable and noteworthy, the 3% effect is bringing the sneakers forward and without losing integrity within the Air Jordan brand. Still at 3X retail price whenever resellers are bumping the lovers but that’s a different blog for a different day. Well done Virgil.

2) Yeezy 500

Kanye has been bringing higher and higher the brand of yeezy with his designs curating for a more savvy buyer that understands design and quality of product

It show in design and in the market for it as 500 are unavailable everywhere as soon as they dropped the colour-ways they shape the comfortability and how they feel on feet these win with those who buy, there is not one complaint I can find in the market.

3) Nike Reacts x Undercover

These right here are struck me as soon as I saw them, a true visceral reaction, it doesn’t happen often but when it does it’s so enjoyable, knowing Jun Takahashi well for his denim that is grailed by many

he joins up with Nike with this funky fresh pair of Japanese styled colour blocking trainers, fulfilling his Fan Base wishes of a Nike shoe, one of many designers bought to western light snagged by Nike in true opportunist fashion.

4) Cactus Jack Jordan 4’s

This was such an unexpected collab and I didn’t know what to expect but for Travis to come out with this Kick the way he did it is the start of an amazing journey in sneaker curation

Whether Nike Gives him his very own silhouette like his mentor before him Kanye West is what the future holds. But for now we’re enjoying what he has given to us in the Jordan 4’s

5) Pharrell Crazy BYW Empathy

This trainer had to make this list, if not for the OG technology, curated so excellently by Pharrell seeing the tones and inspiration of culture in these, having all these sneakers look so incredibly fun looking.

Which is truly where my taste is heading, lovely and free lines. The design considerations made are exactly what I expect from someone who has been doing this for quite some time.


OP ED

There were really so many sneaker releases this year. Too many to name I felt like these 5 were noteworthy because they bought something new and an element of where design is going, picking the right yellow, blue, red & even black is always on a designers mind. When I look at these I feel people who tried.

What Nike and Adidas have done is create a true competitive market, Creatives like Virgil and Fear Of Gods Jerry Lorenzo going head to head with Kanye West and Pharrell the Catalyst for much cultural influence in artist from the black Community getting a shot in designing. Like Travis Scott Tyga and Drake getting a say in how their sneakers would look.

Final thoughts

Nike really stepped up their game, giving Samuel Ross his second sneaker and recruiting Yoon of Ambush & Matthew of Alyx. Right now I’m drawing a true blank and there’s not one notable Adidas recruit that made waves in Sneakers.

I think we can truly call this Nike’s Year, after 2017 and Adidas’ 200% increase in market cap.

The yeezy effect, Nike wasn’t looking to do that again and really came back with a blast. So let’s call it a draw.

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

Follow my socials Instagram: @nytypical Twitter: @nytypical

Please check out Some of my Thoughts On:

For some longer form write ups Read some of My Dialogues

Click here for my Essays 

To learn more about Owning Your Own Ship – OYOS  


Notable sneakers:

Yassin Saidi with Rs x

Saleh bemberry with Versace

Sean Wotherspoon with Nike