We go Again
I see this so clearly in my minds eye as the right thing to do. On the occasion where you can have two people who garner global attention such as Lavar Ball and Kanye West you expect something to come from them as a producer.
I cannot see one reason why they should not have a collaboration, the Yeezy Brands superior Technology and Big Baller Brands in with basketball culture and creating an alternative space where student athletes can practice their skills and get paid for it having a Triple B Yeezy basketball shoe on The Ball Brothers feet is an independent businessman’s dream. The only thing that can get in the way is the fact Yeezy is an Adidas Company and BBB can be considered a competitor, with Kanye’s non compete looking the way it does could make the sneaker non Existent.
Let’s make the speculation though, if we were to guess when Kanye West and Lavar Ball would collab I would say on LaMelo Ball’s draft day. Seems far enough out that Kanye would be in talks of signing a new contract LaMelo will have enough buzz round Melo as a star* in College will be high and he’s practically guaranteed he will be a top 15 pick off merit.
That’s when you strike while the iron is white hot, right now the frenzy for yeezy has died down the generation is grown up out of college and working they don’t have time to be hyping Yeezy. But! This can all be rectified with one great collaboration — grabbing a whole new generation who Respect Melo as one of their greats — this is what they were meant for to Turbo charge an already great Brand that runs on superior design and technology it will only Advance the cause if you get the future Jordan of the League. Not comparing Melo to Jordan in skill but in attention and respect for his skill he’s garnering he’s up there with the Greats of his generation.
If LaMelo were to by some miraculous reason play with his brothers the stars will truly align with Kanye and Lavar this time. Where technology will meet hype in the ultimate cross over of sportsmanship and genius.
In writing this I have gathered an even greater respect for the collaboration if it happens and want nothing more than for it to happen.For hip hop, for basketball, for black culture for independent business people everywhere who want to build their own thing. To show them collaborating across and not up can work just as well.
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