An intro to Erollson Hughes Acronym

We go again,

The guy behind Nike ACG menswear and what the streets would call the AF1 Abomination and the great redeemer Acronym Presto and what I will call the father of origami jackets. Errolson Hughs

Who is Acronym?

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Acronym started out as a contract design firm who made their seed money designing gear for extreme sports and branched our to a personal design company in 1999 to make their own gear developed in house. 2002 Acronym was set on to the scene making products for years before cross pollination.

With their outerwear aesthetic Michaela and Errolson have been slowly building a credible brand who has an amazing aesthetic with prices not for the light pocketed. Kickass code names and well made app areal for those who are really out here appreciating the samurai Techwear look

Industrial Techwear

The ideal behind these pieces are just so incredible. I’m a lover of industrial design and will continue to analyse and adore the creation fabric and contortion of materials. Learning all about plastics and how they can be moulded into becoming weather proof is something I hold in high regard; each thing being made out of plastic but the polymer constitution changes its properties.

Nike ACG

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What I know Errolson for the most for is the Nike ACG collaboration before I knew any details I saw him in the most well constructed garments I’ve seen made for a man. The ACG collaborations with Nike have been the most creative thing industrially I think Johanna has something to do with why this — spawning the morphing of the AirMax 180 and 270 for people to create their own versions (more of my thoughts on this later). — The well constructed garments are a wonder to look at the sliding pockets shell form zips Male the silhouettes minimal but are made with the most complex techniques. Whoever has been steering this Techwear ship at Nike in the past 3/4 years well done.

Air Force 1 and Presto

The sneakers have been a contentious for the AF1 the Acronym team kind of destroyed the detailing and added a zipper but it slowly became a grailed Force one. The Presto though, straight away it was loved and adored from my purview and grew as a cornerstone of Techwear functional technical and full of utility.


Editors Note

Errolson Hugh’s has had a great team around him all the way through forged their own path and created a 20 year old company with such a high value now I adore the ability to make something of that level.

The Renaissance of Techwear is here and soon will be the most prominent form of menswear design due to its technical construction

Whatever Moves Your Dial

Not Your Typical

Sweeping Trend: What I see about to sweep the general public – Animal, Print and Polka Dot are here in a big way

We go Again,

I have loved the reception that Sn Sv St has got. Not just as a blog but by the marketplace and how they are loving fashion items like those, well those who are bold anyway.

After all my shout outs to the colour orange during the winter season I am collecting those tokens and foreseeing the next trend. Right now this is February, Released in April 30. On the cusp of spring as I write this and I see More colour more print and more patterns in all forms.

Something I’m on now right after my Creeper blog something I want to happen vs something that is just what I feel we see more of as I Collected images from fashion month in February we will see more prints.

As an update to my patterns prints and sigils blog, the design dialogue. I see many many people wearing more prints and colours being more adventurous with their garments and choice of fabric as individualism takes more and more of a hold people are beginning to be their true selves and standing out from the crowd – Not as a way to force “Being bold” as a fashion student would say; more expressing themselves through garments and creating discourse through clothes.

My mind has been telling me this since winter and here are some choice edits from fashion week on the streets of  Europe, Milan, Berlin, Antwerp & Paris. People are becoming greater at being themselves and wearing what they really want.

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That would be animal prints mainly tiger stripes to take over the nautica of last year and leopard spots of furs as well as polka dots. I for one will be partaking in Dots all summer, Last year was Nautical Stripes now I’m on Polka dots.

 neon & snake print gaudy yes but its only the start.

It’s a quirk I’m really into I will be buying a couple pieces that reflect that for this summer. Just wanting to be better with style and doing things that haven’t been done before in my little subsection.

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I can tell exactly how I’d rock them stripes too and them polka dots and considering it’s just a pattern prints and sigils blog let me share my thoughts on style

i want a orange hoodie wit tiger stripes

An oversized polka dot jumper

Leopard print fur/ borg

Zebra print gilet

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this would be all part of my prints capsule collection.

I will be perpetuating the agenda for the next year because animal prints are coming back in a big way just not in the time that’s now.

In menswear it will be all part of the chimera garms territory which I won’t say much about less someone steals my ideas for the season. Just know if you see it they got it from me

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It’s really fun having your ideas being taken note of. All designers and stylist are really creative and it’s great to see the ideas I write about in the marketplace and merchandisable, tells me I’m on a good track with my design process

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

Follow my socials Instagram: @nytypical Twitter: @nytypical

More from my thoughts on Fashion by NYT Style

If you enjoyed this please check out Here are some of Thoughts On:

For some longer form write ups Read some of My Dialogues

Click here for my Essays 

To learn more about Owning Your Own Ship – OYOS  

Lack Lustre Luxury — Luxury Lines Lost Lineage

Fashion houses Losing their way in form of trying to appeal and offend people who are not Their customer base

We Go Again,

It makes me uncomfortable to see this happen, I wrote about the high fashion hoodie and people thought they could take items that appeal to my social base and create items that have nothing to do with them in order to capture a new audience; Even at the expense of offending us.

I shake my head and wag my finger at these guys who thing they can really mess with my people’s emotions, it’s a problem.

Don’t lose your job

First of all don’t lose your job trying to appeal to an audience that isn’t for the company you’re working for. You’re talking about Vivendi LVMH and Marc Jacobs, billion dollar corporations that run on merchandising and margins.

You cannot be an artist with margins. Just ask Raf and Alexander Wang. I only name them because I love them dudes, bringing America to Balenciaga and Paris to CK wasn’t going to work the sensibilities of those two don’t blend, like herbal tea and milk. If you ever tried to put milk in lemon and ginger tea you know what I’m talking about

When you’re not sensible with blending cultures you’re going to have a problem with the customer base because what you’re doing won’t sell…

Bringing me to my next point

Don’t try be artsy with MY HISTORY

The most uncomfortable part about this past year is the using of racist imagery and cultural items thinking my people will fall for it.

You cannot try make an artist statement as a non black person with black history. It’s unacceptable, some of my people don’t know better so they can’t say better which is why they need someone on the understanding side to be forthcoming with them.

It’s like what on Gods Green Earth are you expecting making clothes with the sensibility of black sentiment trying to gain when the customer is aristocratic white and Asians.

My people have got killed for less so why do more than necessary. There are an infinite number of formations and patterns and styles you can use. Making stuff that doesn’t appeal to your main customer when clothes isn’t your companies main exploit. It’s weird -big man ting – uncomfortable for me to have to write like this. Smh.

I’m really done with you all

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

Follow my socials Instagram: @nytypical Twitter: @nytypical

If you enjoyed this please check out More of Thoughts On:

For some longer form write ups Read some of My Dialogues

Click here for my Essays 

To learn more about Owning Your Own Ship – OYOS