An intro to Erollson Hughes Acronym

We go again,

The guy behind Nike ACG menswear and what the streets would call the AF1 Abomination and the great redeemer Acronym Presto and what I will call the father of origami jackets. Errolson Hughs

Who is Acronym?

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Acronym started out as a contract design firm who made their seed money designing gear for extreme sports and branched our to a personal design company in 1999 to make their own gear developed in house. 2002 Acronym was set on to the scene making products for years before cross pollination.

With their outerwear aesthetic Michaela and Errolson have been slowly building a credible brand who has an amazing aesthetic with prices not for the light pocketed. Kickass code names and well made app areal for those who are really out here appreciating the samurai Techwear look

Industrial Techwear

The ideal behind these pieces are just so incredible. I’m a lover of industrial design and will continue to analyse and adore the creation fabric and contortion of materials. Learning all about plastics and how they can be moulded into becoming weather proof is something I hold in high regard; each thing being made out of plastic but the polymer constitution changes its properties.

Nike ACG

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What I know Errolson for the most for is the Nike ACG collaboration before I knew any details I saw him in the most well constructed garments I’ve seen made for a man. The ACG collaborations with Nike have been the most creative thing industrially I think Johanna has something to do with why this — spawning the morphing of the AirMax 180 and 270 for people to create their own versions (more of my thoughts on this later). — The well constructed garments are a wonder to look at the sliding pockets shell form zips Male the silhouettes minimal but are made with the most complex techniques. Whoever has been steering this Techwear ship at Nike in the past 3/4 years well done.

Air Force 1 and Presto

The sneakers have been a contentious for the AF1 the Acronym team kind of destroyed the detailing and added a zipper but it slowly became a grailed Force one. The Presto though, straight away it was loved and adored from my purview and grew as a cornerstone of Techwear functional technical and full of utility.


Editors Note

Errolson Hugh’s has had a great team around him all the way through forged their own path and created a 20 year old company with such a high value now I adore the ability to make something of that level.

The Renaissance of Techwear is here and soon will be the most prominent form of menswear design due to its technical construction

Whatever Moves Your Dial

Not Your Typical

#SneakerSunday May – Alyx Nike FreeRUN with vibram Cramp Sole

We go again,

Matthew williams edges mays best sneaker with the free run images just days before the month ends. It was probably going to go to a free run anyway but this is a speedsock free run with rugged detachable sole that doubles as a basketball sneaker. I am yet to see how weatherproof this rugged second sole is so we can’t call it Techwear but it’s my favourite thing to look at right now.

Matthew Williams pulled something off I don’t think anyone has wrote about. He made Nike and another name brand collab all on his own, we should all know Nike puts out exclusivity contracts for anyone working with them meaning they can’t work with a competing brand but maybe Matthew has found a way to get Alyx to work with Nike.

I have a Vibram blog coming up but they have been getting busy with other industrial sneaker designers and Matthew is one of their main ambassadors with pretty much all his sneakers donning a Vibram second sole. This second sole is rugged chunky and looks almost weatherproof but I like to call these Second Soles City Clip-ons meaning they’re built for inner city walking only and don’t be so certain water won’t fall in the cracks of the innersole of the second sole. Kind of confusing but you get the picture.

The running sneaker or speed sock does not have the Frampton Ellis Barefoot Tech probably to make it easier to clip on to the sole but it is a high top that is slip on with an inner sole zip and shoelaces as a facade or to tighten. Some rugged toe grip and same reinforcement on the heel – and if I know anything about the way the free run is designed that sole is very flat and sticky probably enough for court use.

The detailing on this crep is impressive I love it, just looks sleek and calm to wear on its own with such a simple silhouette as the freeRUN one, it’s Details make it look very technical and methodical all the fabrics and plastics used seem to be for a purpose and and to the fine details and texture of the boot. Which is really reinforced when you add the Vibram sole which I really want a close look at the mould’s details To see what it really does. The mould really adds to the silhouette a different energy you almost look at the boot as an all in one till you take it off and see the speedsock on it’s own

At this point Vibram is really pulling it in the eyes of Techwear crep aficionados like myself thanks to Matthew it is looking nice to me, Nike made a good move not being too precious with the new sneaker silhouettes and allowing the artist to really manipulate them to create a whole different unique style.

This Crep really speaks to Matthews philosophy and to the industrial sneaker trend now style that sleek & simple go with rugged and detailed.


Editors Note

At this point I really just want to jump in and add to this industrial Sneaker style put my name in the hat and make it certified I’ve really got some things cooking but all in due time. I just love what my peers are doing and moving in a direction I like.

This is the way I like to see menswear done being a real style of its own

Whatever Moves Your Dial

Damilare. Not Your Typical

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A Dialogue on: The Air Force 1 — FOUR peak reasons Nikes Legacy is cemented with the Uptown’s

We go again,

The Air Force 1 is something I always wanted but didn’t know why since I was a kid. The influence black culture gave the AF1 and soon hip hop would match the shell toe in the air with Run DMC.

How I heard about the AF1 is my cousins in New York. They were about it, and said Air Force One was the flyest. At my first opportunity to shop for myself I got a black pair of AF1 with the gold trim to match my tracksuit. Was the first time I ever saw girls look at me different I was 12 years old I felt so mature then, like I discovered something for the first time, something no one else knew.

Cultural induction into Hip Hop

The reason for the feeling of greatness came years before that. Black culture in New York City was buzzing as you find terrible conditions you have people finding creative way to make it out. It’s the story of all generations, the best entrepreneurs come out of there, this is ’94 Harlem Ready to Die was about to drop, Post Alpo. A place of Go getters, hustlers, and the culture of hip hop, the most notable and cementer of the Iconic Shoe in Hip Hop was Nelly – Air Force Ones the greatest ad never paid for; The cultural currency this song held was like no other, it wasn’t just something for the streets it was now Hip Hops Sneaker and NOTHING has been able to replicate the effect of the song.

All whites

The summertime spectres/Casper’s/ Cocaine White’s. Sporting these meant you knew what you were doing you checked the weather and you knew no one would disrespect them by scoffing them; You were the man and these were a representation of such; You were brave; and you knew who you were.

Customs

These pearly criss whites were a reflection of great poise. Patent leather soon transformed into a canvas for those who would make the pair they owned individual so much so that there is an industry of people that clean customise and curate these sneakers. Retail price starting at £200 it is really lucrative for anyone that can circle the market for curating customs.

Curator Collaborations

The market for custom curation is so huge that Nike was losing so much money on resell and so forth they had to become a player in the market upping the number of collaborations they do almost ten fold in the past 3/4 years since the inception of AF1 they have had major collaborators with just the curation alone of the AF1 let alone the rest of The Air series or Jordan. Nike was no longer a place that collaborated with only “elite athletes” they inject themselves further into the narrative of streetwear by creating collaborations with other fashion influencers and houses.

Continue reading A Dialogue on: The Air Force 1 — FOUR peak reasons Nikes Legacy is cemented with the Uptown’s