An Intro — Vibram the new player in industrial footwear and sneakers

We go again

I seen this name a couple of times in 2018 then it made headway all throughout 2019 I just had to write a quick blog about it.

It is effecting the culture and bridging the gap in tech for creating better footwear. The main thing about small footwear companies is the tech they use to make sneakers, it’s appalling and tough to stand on. There is nothing more uncomfortable than a company that doesn’t take in consideration the technology they use for soles.

Vibram is bridging that gap. Being a Development company that has been around for 80 years making mould for footwear and sport now they are rearing their head in the cultures companies.

If you didn’t know the creation of things like Boost, Zoom and Air technology is expensive to develop and takes so much time to research and test companies usually skimp on that part and chop together some sort of make shift model to sell to customers and if they do research the sneaker is incredibly expensive to buy because there is no mass production or order of the trainer (a topic for another day) simply put making a trainer is super expensive.

Vibram are the guys helping these companies getting the research out the way and focus on design. They have collaborated with the likes of Off White and Alyx removing the trouble of having these companies develop sole and midsole technology.

I really am keeping an eye on them but for now this is the intro to the sole company Vibram

Whatever Moves Your Dial

How YZY is losing market share as a Luxury footwear brand. — Kanye Wests folly

We go again,

I have wrote so much about yeezy put it down, sang it’s praises, seeing it as a game changer and now I’m in limbo. I don’t exactly know what to think however I believe I can articulate my feelings moving forward and we will see what happens.

When the first 350’s came out they were highly coveted, I had no idea why and saw them as an over priced roshe run. — This was before me understand fabrication and material technology. — we move on to the 750 I was enamoured and wanted nothing more than to own a pair of the Yeezy uggs to this day.

when my love for yeezy blossomed and I started watching them hit the market again and again with concept after concept killing the game with the V2 Zebra and Beluga so highly coveted then the 700 wave and the 500 alien. I started looking at them differently because of the innovation with materials mixed with the comfort technology in the boost I was really riding with YZY company & I still am. You can tell by my pervious blogs even the Top Sneaker Releases of 2018 I saw it right up their with the React X Undercover personally.

This isn’t an indictment but when the CEO says Steve Jobs I think innovation and one step ahead of the game and as YZY is the only company to consciously compete with Nike with totally new concepts I had to give it to YZY company every-time right now I don’t see that happening in fact I don’t see the hype for YEEZYs I’m used to seeing no one are talking about the dessert boots and it seems Nike has cornered off YZY in the customising space once again.

I still have hope see because flyknit did follow the 350’s and Chimera alchemy did follow the 700. Nothing could follow the Alien 700 as that is patented technology or maybe the OFF-wht ODSY have out done yeezy for this year.

Even so I’m hopeful this year YEEZY will into something more than just a mass of colourways which is really just basic money grab economics. See it’s up to YZY to regain its prominence in innovation and become undeniable because the CEO lost the trust of his foundational market by endorsing things the people couldn’t trust in and all that social equity got depleted. There’s something to be said there as to why CEO’s are so quiet and the political artist but that’s different blogs for different days.

The love for the company in the black community seems to be lost but because of the bridge Kanye west built to Korea China and Japan sales are holding up somewhat but as I said the market shed seems to be gained by Off-Wht and Louis Vuitton and Versace.

The mantle for best is really up for grabs this 2019 and I see it as YZY company has to design some Steve Jobs level sneakers for that equity to build back up again.

Whatever Moves Your Dial

NYT


Editors Note

I wrote this a in January I suppose. And my cover was from the 14th of December and never made its way to me till today.

I saw it, more so the man beside Kanye and wondered a little bit, although Yeezy is still making some of the Best trainers with the best technology everything has been outshined.

With all the antics out the window, the move I’m seeing are the coldest and no one wants to talk about it. I’m fully okay with that but that adds to my point, the social cache is so low only the real know.

Damilare Yusuff

A Dialogue On: Industrial Sneaker Revolution- The turn menswear sneakers are taking for greater versatility

We go again

I have been teasing this a lot the style the codes the creative license some men are taking with sneaker design and sneaker creation and I’m an appreciate the trying.

The trying is the best thing that can happen, the advent of the Dad shoe was a style trend but I See the industrial trainer as somewhat of a motif of overall dress and philosophy in style taking its “roots” from techwear but it’s more than “techwear” it’s a way of wanting more from what people have given you in clothes.

It’s not about secret pockets and zips and looking like a ninja but having things that are well built made to last and created with use in mind.

First thing what is the Industrial sneaker?

It seems to have 3 foundational style details

  1. Barefoot technology
  2. multiple materials
  3. Breathable fabric/ multiple materials

It seems like it takes on these things from techwear per-say but with the chunkiness of the dad shoe and utility of the sole it’s a style that’s neither dad shoe nor techwear shoe.

The Foundational Trainers

Acronym Presto

The holy grail of techwear trainers the presto was made with a certain amount of utility in mind and with the colours it delivers a collaboration of style and tech to pull it off in the right way

Its not just about the colours it’s the way it’s made and Materials Acronym chose to use to make it out of, new textile technology gives us more versatile clothing better fits and a multitude of decisions can be made in conference.

This trainer was created for city use mostly as gets pointed out to me by the small sole and unsteady mid so the roll cage might come in handy when rolling your foot doing an exercise

Yeezy 500

A hallmark of comfort and style this chunky trainer with 120 % boost technology and Frampton Ellis barefoot tech make this one of the most comfortable shoes on the market

With soles made for stepping in a concrete environment it seemingly protects your foot from injury and it is said definitely the most comfortable trainers you can wear with a bunion by Charlemagne the god.

I love the technology but it’s a full dad shoe no matter how light and the chunkiness is congruent without style, sometimes less is more as in the silhouette is purposely chunky and doesn’t need to be. but its a piece to what we will now see is better trainer tech. you’ll see it in the young, falcon, disruptors, and other sneakers on the market today.

Y-3 QASA

The QASA the Og, of OG tech sneakers got everything it can in lightweight tech and comfort, an amazing silhouette and I classify it as a grail. Material base is the runner technology, while boost didn’t exist yet it has Barefoot tech to hold it down.

a main focus of the tech used is how the ankle heel and top of the foot are strapped down. New trainers take heed as everything here serves a purpose and material choices were conscious.

Its not like the QASA is a foundational trainer on the market everyone can grab and at its price point even if it was still on the market not everyone can have it, with the advent of boost technology the guts of the sole is rendered obsolete and due for a tune up.

That being said this trainer is stated as a foundation in tech wear and a most creative sneaker design. ahead of its time looking back

The Present and The Future

What happens when you take what is seen as the founding principles of comfort and quality masculine design.

You get sneakers that are unlike others we have seen before. But bring all we know together, you give a couple foundational principles of what was known to work and create what we see before us.

Rugged sneaker design based on comfort and ergonomics. But will give the aura that this was built for something, to wear, to style to use, BUILT FOR PURPOSE.

Stripped down or built up what was once known as an overload of the senses has become a styling statement

The things we want to wear on our feet changes the playing field of what designers have to look for and the way designers think

What men desire is more than just a simple elegant linear design. As I was saying in A dialogue on design is setting the president in sneaker culture.

The foundation of all men’s dress start at the feet. When the desire for what we want to wear on our feet changes so will our clothing style. And an opportunity for menswear to evolve into what I see it turning into already.

Where is that evolution find out more on my blog 2 Design Trends that you need to understand in 2019

I have tonnes of time for this topic and I am giving it to you, Inch by inch, the industrial sneaker revolution is now, as soon as I peeped game I just had to share it.

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

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