An Intro — Vibram the new player in industrial footwear and sneakers

We go again

I seen this name a couple of times in 2018 then it made headway all throughout 2019 I just had to write a quick blog about it.

It is effecting the culture and bridging the gap in tech for creating better footwear. The main thing about small footwear companies is the tech they use to make sneakers, it’s appalling and tough to stand on. There is nothing more uncomfortable than a company that doesn’t take in consideration the technology they use for soles.

Vibram is bridging that gap. Being a Development company that has been around for 80 years making mould for footwear and sport now they are rearing their head in the cultures companies.

If you didn’t know the creation of things like Boost, Zoom and Air technology is expensive to develop and takes so much time to research and test companies usually skimp on that part and chop together some sort of make shift model to sell to customers and if they do research the sneaker is incredibly expensive to buy because there is no mass production or order of the trainer (a topic for another day) simply put making a trainer is super expensive.

Vibram are the guys helping these companies getting the research out the way and focus on design. They have collaborated with the likes of Off White and Alyx removing the trouble of having these companies develop sole and midsole technology.

I really am keeping an eye on them but for now this is the intro to the sole company Vibram

Whatever Moves Your Dial

Spring of the Rookie: Samuel Ross and A-Cold-Wall* 50 Shades of Concrete

Spring of The Rookie We go again,

Samuel Ross is a name you’ll hear in circles that are in circles that are in circles with a guy that is about his business.

As the premier black fashion designer in London who actually designs, which I gave not to in my Techwear intro blog.

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What he’s gave black art is yet to be of high note but as I said his audience is niche, they’re direct, he communicates with us and happy to see him do what he’s doing.

He’s worked with the likes of Kanye and for Virgil I believe and had his start with A Cold Wall* in 2014 to not get my dates confused. How I heard of him was a really odd way, don’t feel to write about it (that’s how odd it was) alas.

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He’s on my radar working and that show in 2018 For SS19 the imagery was striking and I couldn’t look away and immediately said he’s more creative than most.

When I hear of his background I wonder why his merchandising volume isn’t larger he does however have 3 pairs of Nike’s under his belt all carrying the same aesthetic.

This is where he and I collide, I love finding that thing that can attract me to the person and finding they’re more than just a money maker, he communicates using a philosophy.

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As many may understand it’s not easy to do because you have to live that way also and make it an ethos.

He uses artistic sense and a history knowledge of brutalist art and architecture mashing that with how he see the world and creates clothes using textures that are uncommon but perpetuate the feel of the philosophy activating the senses and allowing one to be engulfed by said philosophy

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Brutalism polymers roughcast, concrete, sandbox, philosophy, London, subculture. It is in these things that make A Cold Wall what it is.

Whatever Moves Your Dial

Damilare. Not Your Typical

For The Collection of Spring Of The Rookie 

My Rookies

YOON Verbal Ambush: Minimalist Renegade || Sneakers Air Max 180 & Converse

Samuel Ross: 50 Shades of Concrete  ||Sneakers Air Force 1 & Vomero +5

JW Anderson: Ravers in Daytime || Sneakers & Converse