We go again
Enter Nigo
Nigo is such a massive superstar in the ‘streetwear’ space he has to be mentioned amongst the greats when it comes to Harajuku. Many speak of Nigo as the main Head of the iconic Nowhere Store, when Jun was right there.
Before Nigo was King of the Hypebeasts he was enamoured by screen printing camo and comfortable clothing that would be adopted by the most prominent culture Hip Hop.
Nigo and Hip Hop
Pharrell would link arms with Nigo after their jeweller in common Jacob would link them like a Cuban and they would share ideas and thoughts and Bathing Ape in Lukewarm Water would be part of the zeitgeist. 
we would get the most iconic Wayne picture above. Bape would even being the stem of a feud between Clipse and Cash Money of who really bought it to America first. The answer being Pharrell. Who said it in a song first? We don’t know. It just keeps producing great music.
Bathing Ape would Don Nike iconic Air Force 1 canvas never being sued either so Bape bad iteration after iteration better than anything Nike bought out at the time concerning the Air Force 1 Mould making Bathing Ape Bapesta part of the most iconic sneakers of all time having Kanye West Bapestas goon for upwards of $3000.
After Bape
Nigo would sell Bape to one of Japan’s biggest fashion conglomerates I.T and move on to Human Made and Billionaires Boys Club along with Pharrell. Now running his own music Label Toy’s Factory.
We’re learning more of – Whatever Moves Your Dial
Damilare. Not Your Typical
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