Pharrell Empathy Crazy BYW – my intro into the inventor of Barefoot tech (Frampton Ellis)

We Go Again,

I have been so sleep on these sneakers since the beginning so I feel the need a blog. The colourway reminds me of something I made in school, or would make in school. Which is something you could expect from a Pharrell sneaker.

He has this ability to make child like sneakers for grown people and have them accept them, it’s a quality I’ve liked in his sneakers and design eye. Dunno how that was lost on G-Star but we move. The reason I really write this blog is because of the sole. Literally the sole was so colourful I was looking at the breakages in the trainer thinking ‘there’s a jig here’ and sure enough I looked it up and discovered the king himself Frampton Ellis, the Goat and creator of barefoot technology. Soles are very important to me, all my research and understanding comes from ergonomics which is what bought me to love sneakers as a designer how the foot is wrapped and treated inside a trainer is indicative of how comfortable this trainer is going to be so I make it my business to confirm comfort first from a pure design perspective then take in style. img_1537

Find the Utility and sell substance, part of my design thinking methodology, which is majority of the time incorporated into sneaker technology.





The real reason I write about this, when I find out something new I get super excited and have to tell someone. I’ve obviously don’t have enough people to tell so I write this blog 😂. img_1543

Banter aside – I love this trainer purely for the technology and will buy it just off the strength of Frampton and Barefoot technology.

Nothing I love more than finding out something new and bringing me closer to a full understanding of what Sneakers are and to bring out the foundational assets while still making them Art. I am for sure happy about these

Whatever Moves Your Dial

Damilare. Not Your Typical

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REVIEW – Nike 270 Utility Review- Air Max Tech wear fusion for the masses

We go again,

Before today I had no thirst or drive for the air max 270. It really wasn’t my shape cut or mould for what I am looking for in a shoe. Considering the Air Max series is more fashion than function I saw no need for a runner with air when I got a perfectly good vapour-max right there that I want so desperately. That’s how I thought, the 270 was on the Back burner til further notice.

But bro that all change with the Nike Air Max 270 Utility that just released. My word it just looks so badass and considers so many design functions and suits techwear perfectly. The Prestos may be highly considered grail but to me these are superb and have a quality fusion of sneaker culture style and really hold square in the niche of faux tech.

I don’t have the sneaker with me so most of this is about the style and not the function I’m not very sure if it’s waterproof or fit for multiple terrain but in just looking at the silhouette I see dunk elements to it with the rise and upper facade.

The soles I assume grip like an air max and have a real sculptural element to the mid sole that I see the flare and really respect the detailing used all around the shoe. Honestly I’m hype. Considering all the Marketing done last year round the release and subsequent lack of enthusiasm I understand the lack of publicity Nike have around these.

I would love to speak to the designer and just want to get their take on what inspired them to take this approach to bringing together the Sneaker to this direction. Those are the type of conversations that get me going.

This Trainer really has charisma and speaks to me in a style the 270 didn’t before I love that. I love when a new design direction is taken. It’s bold and it’s trying to make a statement. Now the 270 is here and ready for competition it’s got my cosign of High not Hype bumping this way up the list of sneakers I want to cop

What do you guys think of the new design direction? It’s pretty meaningful to me

Whatever Moves Your Dial,

Not Your Typical (@nytypical)