How YZY is losing market share as a Luxury footwear brand. — Kanye Wests folly

We go again,

I have wrote so much about yeezy put it down, sang it’s praises, seeing it as a game changer and now I’m in limbo. I don’t exactly know what to think however I believe I can articulate my feelings moving forward and we will see what happens.

When the first 350’s came out they were highly coveted, I had no idea why and saw them as an over priced roshe run. — This was before me understand fabrication and material technology. — we move on to the 750 I was enamoured and wanted nothing more than to own a pair of the Yeezy uggs to this day.

when my love for yeezy blossomed and I started watching them hit the market again and again with concept after concept killing the game with the V2 Zebra and Beluga so highly coveted then the 700 wave and the 500 alien. I started looking at them differently because of the innovation with materials mixed with the comfort technology in the boost I was really riding with YZY company & I still am. You can tell by my pervious blogs even the Top Sneaker Releases of 2018 I saw it right up their with the React X Undercover personally.

This isn’t an indictment but when the CEO says Steve Jobs I think innovation and one step ahead of the game and as YZY is the only company to consciously compete with Nike with totally new concepts I had to give it to YZY company every-time right now I don’t see that happening in fact I don’t see the hype for YEEZYs I’m used to seeing no one are talking about the dessert boots and it seems Nike has cornered off YZY in the customising space once again.

I still have hope see because flyknit did follow the 350’s and Chimera alchemy did follow the 700. Nothing could follow the Alien 700 as that is patented technology or maybe the OFF-wht ODSY have out done yeezy for this year.

Even so I’m hopeful this year YEEZY will into something more than just a mass of colourways which is really just basic money grab economics. See it’s up to YZY to regain its prominence in innovation and become undeniable because the CEO lost the trust of his foundational market by endorsing things the people couldn’t trust in and all that social equity got depleted. There’s something to be said there as to why CEO’s are so quiet and the political artist but that’s different blogs for different days.

The love for the company in the black community seems to be lost but because of the bridge Kanye west built to Korea China and Japan sales are holding up somewhat but as I said the market shed seems to be gained by Off-Wht and Louis Vuitton and Versace.

The mantle for best is really up for grabs this 2019 and I see it as YZY company has to design some Steve Jobs level sneakers for that equity to build back up again.

Whatever Moves Your Dial

NYT


Editors Note

I wrote this a in January I suppose. And my cover was from the 14th of December and never made its way to me till today.

I saw it, more so the man beside Kanye and wondered a little bit, although Yeezy is still making some of the Best trainers with the best technology everything has been outshined.

With all the antics out the window, the move I’m seeing are the coldest and no one wants to talk about it. I’m fully okay with that but that adds to my point, the social cache is so low only the real know.

Damilare Yusuff

A Thought On: Storytelling in the CLOT X Terracotta Jordan 13s REVIEW – The Power of Stories and the quality of creativity

We go again,

Just saw these, thought they were amazing and deeped the concept and just loved it design application aside this is a real good concept with storytelling in pictures giving off a quality feel. If the oldest recorded history had sneakers they’d wear Jordan’s 😂😂, I’m literally laughing.

But that’s joy, me when I was 8-15 the history buff that I was this would have added to my story of where I am now. – In design, telling great stories; creating exceptional product – my 12 year old self would have loved the socks off of this Jordan, would have inevitably be the Jordan that would be my first.

Why do I say all of this because I’m my mo sneakers no stories I spoke greatly about the lack of stories and how that impacts the sale of sneakers, telling great stories (like songs) induces great ideas in young minds worthy of exploring. Once more the quality of the product almost comes secondary to the story told and association it holds. I’m in love with ancient history and things told before records were kept, have been enamoured with it for decades. Me as a kid who loved the Mummy films and knew much about the terracotta warriors would be immediately taken at 8 and now in my 20’s. Why? Because the weight of the association it holds is heavy and if in any form I can be part of that story I will.

This is a call to great designers and storytellers to work hand in hand on briefs to create product that speak to the imagination of the youth and adults. I right now am digging deep to find an outfit worthy of rocking the Terracotta 13’s all because of the story and nary because of the design.


Release January

Price 200 USD

 

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

Follow my socials Instagram: @nytypical Twitter: @nytypical

If you enjoyed this please check out More of Thoughts On:

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Top Sneaker Releases of 2018 – The 5 Highest Tier Sneakers Designs and Curation of the Year

We Go Again,

The Hype and High of it All

There have been many sneakers that have been repressed in 2018, don’t know whether it’s because I’ve been paying more attention to wearable design and sneaker tech but this feels like the most sneakers that have dropped in the space of a year.

The amount and type of people that are able to get sneakers from Comedians like Kevin Hart and Resellers like Sean Wotherspoon the variety of origins in creative design has been off the wall as Nike and Adidas fight for the top spot.

So with that intro let’s get into it. In no particular order

1) Off White x Air Jordan “White”

Virgil does it again with this release at the top of the year, continuing with The Ten inspo, along with a cut+paste Nike swoosh zip tie and orange tab

The theme for Virgil’s Collaborations have stayed true and consistent which is very commendable and noteworthy, the 3% effect is bringing the sneakers forward and without losing integrity within the Air Jordan brand. Still at 3X retail price whenever resellers are bumping the lovers but that’s a different blog for a different day. Well done Virgil.

2) Yeezy 500

Kanye has been bringing higher and higher the brand of yeezy with his designs curating for a more savvy buyer that understands design and quality of product

It show in design and in the market for it as 500 are unavailable everywhere as soon as they dropped the colour-ways they shape the comfortability and how they feel on feet these win with those who buy, there is not one complaint I can find in the market.

3) Nike Reacts x Undercover

These right here are struck me as soon as I saw them, a true visceral reaction, it doesn’t happen often but when it does it’s so enjoyable, knowing Jun Takahashi well for his denim that is grailed by many

he joins up with Nike with this funky fresh pair of Japanese styled colour blocking trainers, fulfilling his Fan Base wishes of a Nike shoe, one of many designers bought to western light snagged by Nike in true opportunist fashion.

4) Cactus Jack Jordan 4’s

This was such an unexpected collab and I didn’t know what to expect but for Travis to come out with this Kick the way he did it is the start of an amazing journey in sneaker curation

Whether Nike Gives him his very own silhouette like his mentor before him Kanye West is what the future holds. But for now we’re enjoying what he has given to us in the Jordan 4’s

5) Pharrell Crazy BYW Empathy

This trainer had to make this list, if not for the OG technology, curated so excellently by Pharrell seeing the tones and inspiration of culture in these, having all these sneakers look so incredibly fun looking.

Which is truly where my taste is heading, lovely and free lines. The design considerations made are exactly what I expect from someone who has been doing this for quite some time.


OP ED

There were really so many sneaker releases this year. Too many to name I felt like these 5 were noteworthy because they bought something new and an element of where design is going, picking the right yellow, blue, red & even black is always on a designers mind. When I look at these I feel people who tried.

What Nike and Adidas have done is create a true competitive market, Creatives like Virgil and Fear Of Gods Jerry Lorenzo going head to head with Kanye West and Pharrell the Catalyst for much cultural influence in artist from the black Community getting a shot in designing. Like Travis Scott Tyga and Drake getting a say in how their sneakers would look.

Final thoughts

Nike really stepped up their game, giving Samuel Ross his second sneaker and recruiting Yoon of Ambush & Matthew of Alyx. Right now I’m drawing a true blank and there’s not one notable Adidas recruit that made waves in Sneakers.

I think we can truly call this Nike’s Year, after 2017 and Adidas’ 200% increase in market cap.

The yeezy effect, Nike wasn’t looking to do that again and really came back with a blast. So let’s call it a draw.

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

Follow my socials Instagram: @nytypical Twitter: @nytypical

Please check out Some of my Thoughts On:

For some longer form write ups Read some of My Dialogues

Click here for my Essays 

To learn more about Owning Your Own Ship – OYOS  


Notable sneakers:

Yassin Saidi with Rs x

Saleh bemberry with Versace

Sean Wotherspoon with Nike