Want to Wear: Nike Joyride — Kick of the Month #PrimeNYT

Bless up from your feet to your head top

We go again

This is such a hyper sneaker and it deserves more love and I will be the one to give it to it.

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The Nike joyrides is Nike new technology offering they have been teasing this for a little minute now and I’d love to own and see these in real life for us to behold.

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It’s running tech is said to quell impact and form to whatever shape you need. In the case of podiatry there has been big talk of how trainers don’t do much for the ankles and misshape the foot, that being said these may be Nike’s answer to that.

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An impact neutralising running shoe that doubles as a freeform cushion that doesn’t mould to the foot but has a give and take effect that helps with running. We have to wait and see.

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That being said this trainer is lovely and colourful with the contrast colours you can do a lot with this Joyride tech. It seems the emphasis is all on the tred and the sole.

 

The OG upper is a simple quality running mesh, when you get deeper in the Joyride there’s so many styles of upper they are really putting so much behind it in terms of variable style compatibility and complimentary colour-ways what a wow.

I would really love to see these in real life.

Whatever Moves Your Dial

Damilare. Not Your Typical

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Spring of the Rookie: JW Anderson, Ravers in the Street

Spring of The Rookie… We Go Again

In spring of the rookie I explore all the fashion designers whose aesthetic were forced into my periphery by way of osmosis.

Just as I stumble on new music is the same way new designers make it into my lense, creating intrigue to me usually with their first season.

JW Anderson was a different story, i first found out about him through his marketing campaigns with fashion websites and influencers, the signature turtleneck with the big O as an example for this year where he was really in center stage with the Stylist on Instagram from Korea to North America I was amazed to see the amount of people wearing what he has to offer with all the knitwear and woollens he provided.

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I was put onto JW Anderson as one to watch in 2016 and you hear a couple things here and there and in 2017 when I thought up my first collection was when it made sense why he was one to watch for menswear.

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What he does with form and silhouettes with the contemporary style luxuriant comfort big bulky and well made come to mind when describing this recent season I have seen.

Takin a look back to pre 2054 I really understood the draw by the industry because there is this hint of fusion or melding of men’s and womenswear, I saw the trend around that time and took no lead from it but to see what it inspired before menswear became more black culture orientated it was kind of a “pioneering” step for contemporary. Not saying people haven’t tried before it’s just that this is the time it worked

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Then we go to the business side I spoke about the marketing and e-commerce and merchandising of the garments, come to find out Jonathan has a CEO. Now this is a major major thing to me because I see creatives as a business idea, which needs a CEO to run the business and Creative to run the Ethos just like in Silicon Valley.

Jonathan is done what I see as the future in real time which happened when it was just a spark of an idea back when I was still figuring everything out in University. Something so American coming from a British Designer making sure he’s successful as a business and a designer.

What an amazing tale of ingenuity and creative flare. Not just clothes but an infrastructure, it’s a fools tale to call him a rookie but compared to where I see him heading considering he’s been thinking so forward from early, I would not call it a stretch to say JW Anderson will become an institution

Whatever Moves Your Dial

Damilare. Not Your Typical

For The Collection of Spring Of The Rookie 

My Rookies

YOON Verbal Ambush: Minimalist Renegade || Sneakers Air Max 180 & Converse

Samuel Ross: 50 Shades of Concrete  ||Sneakers Air Force 1 & Vomero +5

JW Anderson: Ravers in Daytime || Sneakers & Converse

SOTR Creps (Sneaker Sunday) – Ambush Air Max 180 – Sport Renegade Minimalism

Spring of The Rookie,

The Ambush and Nike collab really gives me a better understanding that Ambush is more of a tech pack company

You show me the jewellery the materials used and the shapes it took a hold of. I can get with material manipulation and fabrication if not much else and their neon essence mixed with a rich grunge facade is telling of how they want to come across

The sneakers are sleek and shiny like their Nike collection in their AW18 a lot of vinyl/Leather was used but they took a different Tron route, a more “digestible Japan” playful and shiny with breathable fabrics and comfortable looks

AirMax 180

Nike 180 maybe because of how much air it holds just like the Fear of Gods and understandably more stripped down, it’s not leather it’s a polymer and no roll cage either it’s really just fitted with a single thin pattern body with the same thickness in the material.

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This being much more different than the Ultramarine or the CDG, Nike are allowing their collabs to take a different turn as long as the air pocket is left untouched.

These look like they are maybe made as a response to the FoG, to be purely as a high top for lifestyle and not for basketball with cool grip and mute colours but I can still see the branding as there is noticeably a polymer possibly 3M however the look in black tells me it’s just a casual

So we get a sneaker that is lightweight easy to put on and simple much like a speed sock, zip down or slip on with some elemental differences from the casual cotton speedsock

The more tech feel makes me think they are waterproof due to the texture look, don’t take my word for it.

Nike usually leave the waterproofing up to Gore-Tex with these material shapes. And the FoG is not so maybe that’s an L.

Converse

affirming bulkier proportions than the OG silhouette and details show its more firm and less forgiving with the material and taller vulcanised rubber holding it all together.

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Just by the image I would say the lift is 1.5″ or 5mm more than the OG. The military strapped boot does more than look it, it tells you itself with ‘keep double laces to hold firmly’ written on the front of the upper and Ambush in Capped Helvetica on the back.


This collab tells me Nike trusts Yoon a whole bunch with product and delivering. Because that’s what she does and as a partner she brings it all back to Ambush. Not just a musical group not just a fashion group but a family and lifestyle brand of husband and wife side by side

Id like to get to know the couple more and get into the minutia of it all and Yoon on her rise in jewellery & whatever her ethos is

Whatever Moves Your Dial

Damilare. Not Your Typical

For The Collection of Spring Of The Rookie 

My Rookies

YOON Verbal Ambush: Minimalist Renegade || Sneakers Air Max 180 & Converse

Samuel Ross: 50 Shades of Concrete  ||Sneakers Air Force 1 & Vomero +5

JW Anderson: Ravers in Daytime || Sneakers & Converse