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Adidas Technology – An intro into footwear innovation and key to superiority

We go again I think so much about what materials are being used when creating anything. From when I’m consulting on architecture projects to fashion, mobile tech is a given but that’s a 2022 conversation. Adidas is winning in technology barefoot,(Frampton) boost, bounce, cloudfoam speed mesh Firm ground (Johnston) Future craft 4D Biosteel Fibre Adiprene […]

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