A Dialogue On: Industrial Sneaker Revolution- The turn menswear sneakers are taking for greater versatility

We go again

I have been teasing this a lot the style the codes the creative license some men are taking with sneaker design and sneaker creation and I’m an appreciate the trying.

The trying is the best thing that can happen, the advent of the Dad shoe was a style trend but I See the industrial trainer as somewhat of a motif of overall dress and philosophy in style taking its “roots” from techwear but it’s more than “techwear” it’s a way of wanting more from what people have given you in clothes.

It’s not about secret pockets and zips and looking like a ninja but having things that are well built made to last and created with use in mind.

First thing what is the Industrial sneaker?

It seems to have 3 foundational style details

  1. Barefoot technology
  2. multiple materials
  3. Breathable fabric/ multiple materials

It seems like it takes on these things from techwear per-say but with the chunkiness of the dad shoe and utility of the sole it’s a style that’s neither dad shoe nor techwear shoe.

The Foundational Trainers

Acronym Presto

The holy grail of techwear trainers the presto was made with a certain amount of utility in mind and with the colours it delivers a collaboration of style and tech to pull it off in the right way

Its not just about the colours it’s the way it’s made and Materials Acronym chose to use to make it out of, new textile technology gives us more versatile clothing better fits and a multitude of decisions can be made in conference.

This trainer was created for city use mostly as gets pointed out to me by the small sole and unsteady mid so the roll cage might come in handy when rolling your foot doing an exercise

Yeezy 500

A hallmark of comfort and style this chunky trainer with 120 % boost technology and Frampton Ellis barefoot tech make this one of the most comfortable shoes on the market

With soles made for stepping in a concrete environment it seemingly protects your foot from injury and it is said definitely the most comfortable trainers you can wear with a bunion by Charlemagne the god.

I love the technology but it’s a full dad shoe no matter how light and the chunkiness is congruent without style, sometimes less is more as in the silhouette is purposely chunky and doesn’t need to be. but its a piece to what we will now see is better trainer tech. you’ll see it in the young, falcon, disruptors, and other sneakers on the market today.


The QASA the Og, of OG tech sneakers got everything it can in lightweight tech and comfort, an amazing silhouette and I classify it as a grail. Material base is the runner technology, while boost didn’t exist yet it has Barefoot tech to hold it down.

a main focus of the tech used is how the ankle heel and top of the foot are strapped down. New trainers take heed as everything here serves a purpose and material choices were conscious.

Its not like the QASA is a foundational trainer on the market everyone can grab and at its price point even if it was still on the market not everyone can have it, with the advent of boost technology the guts of the sole is rendered obsolete and due for a tune up.

That being said this trainer is stated as a foundation in tech wear and a most creative sneaker design. ahead of its time looking back

The Present and The Future

What happens when you take what is seen as the founding principles of comfort and quality masculine design.

You get sneakers that are unlike others we have seen before. But bring all we know together, you give a couple foundational principles of what was known to work and create what we see before us.

Rugged sneaker design based on comfort and ergonomics. But will give the aura that this was built for something, to wear, to style to use, BUILT FOR PURPOSE.

Stripped down or built up what was once known as an overload of the senses has become a styling statement

The things we want to wear on our feet changes the playing field of what designers have to look for and the way designers think

What men desire is more than just a simple elegant linear design. As I was saying in A dialogue on design is setting the president in sneaker culture.

The foundation of all men’s dress start at the feet. When the desire for what we want to wear on our feet changes so will our clothing style. And an opportunity for menswear to evolve into what I see it turning into already.

Where is that evolution find out more on my blog 2 Design Trends that you need to understand in 2019

I have tonnes of time for this topic and I am giving it to you, Inch by inch, the industrial sneaker revolution is now, as soon as I peeped game I just had to share it.

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

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For some longer form write ups Read some of My Dialogues

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To learn more about Owning Your Own Ship – OYOS  

A Thought On: Storytelling in the CLOT X Terracotta Jordan 13s REVIEW – The Power of Stories and the quality of creativity

We go again,

Just saw these, thought they were amazing and deeped the concept and just loved it design application aside this is a real good concept with storytelling in pictures giving off a quality feel. If the oldest recorded history had sneakers they’d wear Jordan’s 😂😂, I’m literally laughing.

But that’s joy, me when I was 8-15 the history buff that I was this would have added to my story of where I am now. – In design, telling great stories; creating exceptional product – my 12 year old self would have loved the socks off of this Jordan, would have inevitably be the Jordan that would be my first.

Why do I say all of this because I’m my mo sneakers no stories I spoke greatly about the lack of stories and how that impacts the sale of sneakers, telling great stories (like songs) induces great ideas in young minds worthy of exploring. Once more the quality of the product almost comes secondary to the story told and association it holds. I’m in love with ancient history and things told before records were kept, have been enamoured with it for decades. Me as a kid who loved the Mummy films and knew much about the terracotta warriors would be immediately taken at 8 and now in my 20’s. Why? Because the weight of the association it holds is heavy and if in any form I can be part of that story I will.

This is a call to great designers and storytellers to work hand in hand on briefs to create product that speak to the imagination of the youth and adults. I right now am digging deep to find an outfit worthy of rocking the Terracotta 13’s all because of the story and nary because of the design.

Release January

Price 200 USD


We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

Follow my socials Instagram: @nytypical Twitter: @nytypical

If you enjoyed this please check out More of Thoughts On:

For some longer form write ups Read some of My Dialogues

Click here for my Essays 

To learn more about Owning Your Own Ship – OYOS  

Time for boots – Winters Coming, ’tis the season to be wearing boots

We go again,

It’s getting colder out here, darker early and time spent in the sun will exponentially diminish. I write many forward thinking posts but here’s a simple one with four classic Boots you can add to your wardrobe and prepare for winter with


These are the classics which were always going on the list the butters or just the classics to many. Not one like this, there isn’t any other, timberland boot wear them not with skinnys but with at least a slim fit that crests over the top of the laces a big leather-aviator jacket and hoodie underneath. Very classic combo

Dr Martens 1460

These are a personal favourite meant for the stylish in any season – in my opinion – a classic boot for any sex any colourway will do, with some skinny biker jeans an oversized hoodie and leather biker jacket combo for me throw in a nice flat baker-boy hat to boot 😏

Chelsea Boots

These are the classic riding boots for princes and now for the stylish man. Literally fit for a king to your highstreet these louboutins look particularly beautiful and are an amazing shape for a shoe I’d pair these with a nice suit or trousers with a bomber jacket/ trench coat and hoodie or flow on the in-between and have a respectable sports jacket and gilet / turtleneck. Can really be mixed and matched with so many things

Hunter Wellington Boots

These are so very British much like the two prior, yet to be grandfathered in. People who are in the know swear by them. They’re very good to me literally built to weather any storm. They are the most practical out the bunch, paired with a long coat or sports coat or fur coat or Borg. Really anything trusty and heavy to offset the real-estate the boots enjoy.

These are only my suggestions but these boots are classics you can smarten up or really just chill out on an outdoor excursion, all built to last. Do whatever you want.

Whatever Moves Your Dial, Not Your Typical (@nytypical)