Urahara Sanin: The Bridge of culture from Soho to Harajuku— The perspective of a London Millennial

We go again,

prelude

I started this blog in December 2018, I just wanted to take my time with it and it’s so intensive with information I’m starting to understand where this is taking me. More importantly

The ascension of local artist and people into the mainstream light is a tough and arduous one, one so tough it’s likened to a heroes journey and people are made idols because of it. What does one do when they reach the grand stage? A place where people perform at the highest calibre. How does an artist use this responsibility at the grand stage? And in which ways can this new responsibility be used to inspire the next generation?

A 90’s Baby Purview

I’ve got a story to tell a story of the men who constructed the silk lined highway from the Japan to the United States which I peered up at through my telescope from my bedroom in London. The culture that’s far from mine but is blended together by stands of very great artist who reach amazing heights and magnified those that were only in the peripheral of the culture. I’m talking about none other than Pharrell & Kanye West.

Names you have heard more than once & for good reason, truly paved the way traversed a road untraveled to create a genre of style that is synonymous with hip-hop and black America, typically unslanderible. Good thing this isn’t a slander blog, it’s about the joining of Japanese art and hip-hop inspired clothing meshed with hip-hop artists creating harmony and exposing a whole new generation to the joys of Japan.

Mainly for me, my exposure to Japan was Dragonball Z – before I even knew what anime was – the cartoons stood to influence me for 20 years to come. As I sought greater storytelling faculties I was drawn closer and closer to the world of anime and the fashion it inspired the youth I grew up with; all over the UK and America, it can even be seen as a unifying factor.

Early era Fashion

We were already indoctrinated into the idea that Japanese art is high art and it only got reinforced with the streetwear brand known as Bape. Pharrell williams and Nigo would influence the youth in the most dramatic way we’ve seen with things we could not afford so these things had a sense of luxury to us it wasn’t streetwear it really was the most fine of garments even then. Nigo and Pharrell will go on to produce Ice Creams and Billionaires Boys Club of which I would cop from.

Teenage Years

My peers was given Kanye. I wasn’t so fond of Kanye these days not until MBDTF I was still a hardcore rap fan there were some good tunes on all the albums but I never heard anything like Fantasy before and that what made me gravitate towards him. What he did do was give us great character animation but what I did notice was the unusual teddybear where I would later find out was a collab with Virgil and Murakami, even then it was high concept and fused with Japanese essence.

Their denim was what I was aware of Evisu and ksubis I don’t know why but I was well aware of Japanese denim the story escapes me I just know Ed Hardy Avirex only later would I discover Undercover and Kapital but evisu and Ksubi was on the map and putting men in more quality garments out doing Levi for a moment before the end of the skinny jeans era

Recent History

You have Ian Connor and Luka Sabbat and the Donda team changed the landscape of fashion from 2010. Seeping our of the music and into the cultural fabric of streetwear. As Facebook groups for fashion became a thing, soho became the runway and the street kids of Europe started to develop a voice the ever living holy land for street wear known as the Urahara Movement in the backstreets of Harajuku became a beacon for all those that aspired to the level of luxury that was Raf Simons tenure at Dior, Galliano, Jeremy Scott Undercover, Kapital, induced by yeezy, off white, Heron Preston and Pyrex 23 and hbx

Our history of streetwear is not just the kid of hip hop but of punk & grunge, Rock & Roll, the kids forgotten by the fashion houses who ended up being represented by the people they adored secondly and those that spoke to them.


Editor Note

The ethics of streetwear will always remain a subculture ethic. If there’s a forgotten class there will always be something great that is bred by the need and someone who comes from there but sees into the future.

For 30 years Streetwear has remained consistent overtime catering to those that needed it and didn’t need to grow out of it. Now in the time of the great information distribution the stories are all interlinked; kids that listened to steely dan speak the same language of clothing as those that listened to Snoop Dogg through fashion. It’s the great I know.

I love it

Whatever Moves Your Dial

Damilare. Not Your Typical

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Yeezy and Big Baller Brand collaborate for the Culture — The Triple B Yeezy — Lavar And Kanye Wests creation

We go Again

I see this so clearly in my minds eye as the right thing to do. On the occasion where you can have two people who garner global attention such as Lavar Ball and Kanye West you expect something to come from them as a producer.

I cannot see one reason why they should not have a collaboration, the Yeezy Brands superior Technology and Big Baller Brands in with basketball culture and creating an alternative space where student athletes can practice their skills and get paid for it having a Triple B Yeezy basketball shoe on The Ball Brothers feet is an independent businessman’s dream. The only thing that can get in the way is the fact Yeezy is an Adidas Company and BBB can be considered a competitor, with Kanye’s non compete looking the way it does could make the sneaker non Existent.

Let’s make the speculation though, if we were to guess when Kanye West and Lavar Ball would collab I would say on LaMelo Ball’s draft day. Seems far enough out that Kanye would be in talks of signing a new contract LaMelo will have enough buzz round Melo as a star* in College will be high and he’s practically guaranteed he will be a top 15 pick off merit.

That’s when you strike while the iron is white hot, right now the frenzy for yeezy has died down the generation is grown up out of college and working they don’t have time to be hyping Yeezy. But! This can all be rectified with one great collaboration — grabbing a whole new generation who Respect Melo as one of their greats — this is what they were meant for to Turbo charge an already great Brand that runs on superior design and technology it will only Advance the cause if you get the future Jordan of the League. Not comparing Melo to Jordan in skill but in attention and respect for his skill he’s garnering he’s up there with the Greats of his generation.

If LaMelo were to by some miraculous reason play with his brothers the stars will truly align with Kanye and Lavar this time. Where technology will meet hype in the ultimate cross over of sportsmanship and genius.

In writing this I have gathered an even greater respect for the collaboration if it happens and want nothing more than for it to happen.For hip hop, for basketball, for black culture for independent business people everywhere who want to build their own thing. To show them collaborating across and not up can work just as well.

We’re learning more of – Whatever Moves Your Dial

Damilare. Not Your Typical

Follow my socials Instagram: @nytypical Twitter: @nytypical

Please check out Some of my Thoughts On:

For some longer form write ups Read some of My Dialogues

Click here for my Essays 

To learn more about Owning Your Own Ship – OYOS  

 

How YZY is losing market share as a Luxury footwear brand. — Kanye Wests folly

We go again,

I have wrote so much about yeezy put it down, sang it’s praises, seeing it as a game changer and now I’m in limbo. I don’t exactly know what to think however I believe I can articulate my feelings moving forward and we will see what happens.

When the first 350’s came out they were highly coveted, I had no idea why and saw them as an over priced roshe run. — This was before me understand fabrication and material technology. — we move on to the 750 I was enamoured and wanted nothing more than to own a pair of the Yeezy uggs to this day.

when my love for yeezy blossomed and I started watching them hit the market again and again with concept after concept killing the game with the V2 Zebra and Beluga so highly coveted then the 700 wave and the 500 alien. I started looking at them differently because of the innovation with materials mixed with the comfort technology in the boost I was really riding with YZY company & I still am. You can tell by my pervious blogs even the Top Sneaker Releases of 2018 I saw it right up their with the React X Undercover personally.

This isn’t an indictment but when the CEO says Steve Jobs I think innovation and one step ahead of the game and as YZY is the only company to consciously compete with Nike with totally new concepts I had to give it to YZY company every-time right now I don’t see that happening in fact I don’t see the hype for YEEZYs I’m used to seeing no one are talking about the dessert boots and it seems Nike has cornered off YZY in the customising space once again.

I still have hope see because flyknit did follow the 350’s and Chimera alchemy did follow the 700. Nothing could follow the Alien 700 as that is patented technology or maybe the OFF-wht ODSY have out done yeezy for this year.

Even so I’m hopeful this year YEEZY will into something more than just a mass of colourways which is really just basic money grab economics. See it’s up to YZY to regain its prominence in innovation and become undeniable because the CEO lost the trust of his foundational market by endorsing things the people couldn’t trust in and all that social equity got depleted. There’s something to be said there as to why CEO’s are so quiet and the political artist but that’s different blogs for different days.

The love for the company in the black community seems to be lost but because of the bridge Kanye west built to Korea China and Japan sales are holding up somewhat but as I said the market shed seems to be gained by Off-Wht and Louis Vuitton and Versace.

The mantle for best is really up for grabs this 2019 and I see it as YZY company has to design some Steve Jobs level sneakers for that equity to build back up again.

Whatever Moves Your Dial

NYT


Editors Note

I wrote this a in January I suppose. And my cover was from the 14th of December and never made its way to me till today.

I saw it, more so the man beside Kanye and wondered a little bit, although Yeezy is still making some of the Best trainers with the best technology everything has been outshined.

With all the antics out the window, the move I’m seeing are the coldest and no one wants to talk about it. I’m fully okay with that but that adds to my point, the social cache is so low only the real know.

Damilare Yusuff